Facebook Wants Advertisers to Improve Their Sites for Mobile Users

Introduces Pre-loading of Mobile Content in the Facebook in-app Browser

[engine]

Facebook is keen for advertisers to improve their sites for a better mobile experience and will, from today enable pre-fetching of content in the Facebook in-app browser before a user taps a link. It doesn't explain how this will avoid stats showing up, but I would guess there will be a pref-fetch message and it will be quite obvious.

There are a number of things businesses can do to help ensure the best possible mobile experience for people. Site load times can be affected by numerous factors, including quality of connectivity, whether or not the site is optimised for mobile and the website's server. Businesses can optimise their sites for mobile by:

Minimising landing page redirects, plugins and link shorteners

Compressing files to decrease mobile rendering time

Improving server response time by utilising multi-region hosting

Using a high-quality content delivery network to reach audiences quickly

Removing render-blocking JavaScript

[facebook.com...]

[keyplyr]

FB does a lot of pre-fetching already. If a link to you site is posted, the FB bot grabs images to display but another FB UA also comes around and caches all the files on that page, I assume to use if the post is shared multiple times.