Welcome to WebmasterWorld Guest from

Forum Moderators: not2easy

Message Too Old, No Replies

Facebook Wants Advertisers to Improve Their Sites for Mobile Users

Introduces Pre-loading of Mobile Content in the Facebook in-app Browser

3:55 pm on Sep 1, 2016 (gmt 0)

Administrator from GB 

WebmasterWorld Administrator engine is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month Best Post Of The Month

joined:May 9, 2000
votes: 1039

Facebook is keen for advertisers to improve their sites for a better mobile experience and will, from today enable pre-fetching of content in the Facebook in-app browser before a user taps a link. It doesn't explain how this will avoid stats showing up, but I would guess there will be a pref-fetch message and it will be quite obvious.

There are a number of things businesses can do to help ensure the best possible mobile experience for people. Site load times can be affected by numerous factors, including quality of connectivity, whether or not the site is optimised for mobile and the website's server. Businesses can optimise their sites for mobile by:
  • Minimising landing page redirects, plugins and link shorteners
  • Compressing files to decrease mobile rendering time
  • Improving server response time by utilising multi-region hosting
  • Using a high-quality content delivery network to reach audiences quickly
  • Removing render-blocking JavaScript

  • [facebook.com...]
    11:37 am on Sept 2, 2016 (gmt 0)

    Senior Member from US 

    WebmasterWorld Senior Member keyplyr is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

    joined:Sept 26, 2001
    votes: 893

    FB does a lot of pre-fetching already. If a link to you site is posted, the FB bot grabs images to display but another FB UA also comes around and caches all the files on that page, I assume to use if the post is shared multiple times.