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According to data from analysis and intelligence firm Hitwise, Facebook’s year-over-year growth has been phenomenal. We reported in June that the social network was set to eclipse Google in web traffic; now, Hitwise is showing that in the past week, Facebook.com saw 3% more web visits and almost five times more pageviews than Google.com.
By these metrics, Facebook is by far the single most popular website in the United States. Still, other sources with other measurements and criteria show some variance.
The company has been growing at a breakneck pace all year. It announced that its network had reached the extraordinary milestone of 500 million members in July. And at Web. 2.0 Summit this week, CEO Mark Zuckerberg told the audience that half of those members visit Facebook on a daily basis.
Google is starting to pay more attention to this and realize that Microsoft isn't the competition, it's FB.
My opinion is that the aging webmaster demographic -- born and bred on Google for exposure and income has a developed a cultural blind spot to this emerging trend which now has amassed more than 600 million users.
[edited by: frontpage at 8:17 pm (utc) on Nov 21, 2010]
[edited by: tedster at 10:05 pm (utc) on Nov 21, 2010]
[edit reason] member request to clarify meaning [/edit]
"Their intention is "checking in", not "in purchase mode"
I know people that are completely hooked on facebook. To them, it's almost like their entire purpose on earth hinges on the activity of their facebook account.
I've been completely turned off by my 40-something divorced sister-in-law that acts like she's in high school, and spends most of her day checking her facebook account. It's like everyone wants a second chance at being in the popular crowd in high school.
That's great news, now we can focus our marketing efforts to the other 75% of grown-up page views that really matter and forget about the brainless facebookers, way to go facebook!
Some folks there have more than 500 "friends." They need, instead, to get a real life instead of virtual reality, and that isn't even real.
It's like a billboard ad
Some folks there have more than 500 "friends."
They need, instead, to get a real life instead of virtual reality
FB is by far the most successful local advertising plattform, if you mix offline with online it really can work on FB
God help us. Some folks there have more than 500 "friends." They need, instead, to get a real life instead of virtual reality, and that isn't even real.
Facebook has some value for companies - but it surely is not buying adspace - at least for most of them.
I could also argue that Facebook will start their own search and cut Google out of the picture.
grelmar: Microsoft isn't the competition, it's FB
tedster: It all depends on how big your definition of the game is. MS is still the competition for search, but if the game is defined as eyeballs for ad money...
wheel: They will be if/when FB figures out how to drive targetted traffic. I bet they're having meetings on it.
[edited by: aleksl at 3:56 pm (utc) on Nov 22, 2010]
Performance based advertising is the next big thing
Isn't that what G calls "smart pricing"?
>> Does Facebook have a strong e-commerce future to leverage from this ? If so , how ?
shri: Merger with Amazon. Imagine the combination of the two "databases" and reach / frequency.
BillyS: BTW - large companies are starting to block employees from FB, that's not a good long-term trend.
frontpage: By ignoring this market and to act utterly dismissive of it, you undercut your future market.
What I have noticed with regards to successful advertising on facebook is that small businesses have success by treating facebook the same way they would treat real world social interactions.