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According to data from analysis and intelligence firm Hitwise, Facebook’s year-over-year growth has been phenomenal. We reported in June that the social network was set to eclipse Google in web traffic; now, Hitwise is showing that in the past week, Facebook.com saw 3% more web visits and almost five times more pageviews than Google.com.
By these metrics, Facebook is by far the single most popular website in the United States. Still, other sources with other measurements and criteria show some variance.
The company has been growing at a breakneck pace all year. It announced that its network had reached the extraordinary milestone of 500 million members in July. And at Web. 2.0 Summit this week, CEO Mark Zuckerberg told the audience that half of those members visit Facebook on a daily basis.
In March, we reported an important milestone when the market share of visits to Facebook.com* surpassed Google.com*. Since then, we have continued to watch the growth of Facebook.com, which increased 60% from the same week last year and represented 1 in 10 US Internet visits last week.
The amount of content consumption taking place on the popular social network has also grown substantially where nearly 1 in 4 page views in the US took place on Facebook.com for the week ending November 13, 2010. The market share of page views for Facebook.com was 24.27% last week, 3.8x the volume of the 2nd ranked website YouTube.com with 6.93%.
Teach me at statistical terminology: does "25% of pageviews" mean that, of every 4 times somebody (anyone, anywhere) gets online and visits a website (any website whatsoever), one of those four is FB? This sounds utterly unbelievable to me.
...boring and pubescent...
For many people, FB is the internet.
Getting users on FB to pay for something is like pulling teeth.
I'm eager to see what will happen to FB two years from now - when the ROI on everyone's marketing campaign is near zero.