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Facebook introduced a long-anticipated service called Places on Wednesday that could help the company tap local and small-business advertisers and sharpen its competition with Google.
Facebook's Places borrows heavily from location-based social networks like Foursquare and Gowalla, which allow users to check in at places and broadcast their location to friends. But those companies, as well as others like Yelp, said they saw Facebook's Places as a complement to their own services and as an opportunity to gain additional distribution.
Places allows your friends to tag you when they check in somewhere, and Facebook makes it very easy to say "yes" to allowing your friends to check in for you. But when it comes to opting out of that feature, you are only given a “not now” option (aka ask me again later). "No" isn't one of the easy options.
Facebook is rolling out "here now," privacy later.
After listening to the rumor mills roar and authoring hundreds of emails with my friends at Facebook it can finally be said that Facebook has launched their location-based check-in service dubbed Facebook Places. And, while location-based services like this are certainly interesting to me I’m writing this for you because Facebook is using Bing Maps to pinpoint everyone’s location-based experiences on Facebook.com.
What kind of friends do you have on facebook if you don't want them to be a part of your life?