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Since then scandianvian users have been asked to goto Yahoo.com when entering y.dk, se and no. Yahoo claimed that they didn't expect any major downfall in traffic, because 77% of the scandinavian users surfed to yahoo.com anyway.
Well, I guess the 23% that didn't surf to yahoo.com where folks bunch that actually used Yahoo to search.
Why?
Because ALL traffic to most of the sites we monitor, have gone elsewhere. It certainly DIDN'T migrate to yahoo.com. Taking the new search technology and geo-targetting in consideration, we get ZERO traffic from yahoo.com on danish, swedish and norwegian keywords. Nothing, nada, zip - zero!
Once in a week we get a rouge referrer from people miracously stumbling on the old (dead) directory pages. That's it.
Basically the overall traffic stayed the same - all things considered - and the traffic from the late Yahoo Nordic (about 8-10% for us) MUST have gone elsewhere. Our stats reflect a migration to local Google's.
So fellow scandinavians - what are you seeing 3 months after the funeral?
/Ove
However, in the same time frame Yahoo has also switched from Google to Yahoo!Search (Inktomi) so a drop in referrers from almost 10% when Yahoo was in Scandinavia to nothing now must be a result of bad positioning in the new index rather than just the close down of Yahoo in Scandinavia.
Overall traffic increase.
2) What some random guy told me at the local pub (*):
January: 1-2% from Yahoo.com
April: 3-4% from Yahoo.com
Overall traffic increase. Not due to extra Yhoo traffic.
(*) Let's just say it's a pretty large site, as in "you've been there recently if you're Danish". General interest would be an appropriate description. I'm not quite sure why yahoo.dk is n/a on the list, but it is, so yahoo.dk traffic might have dropped more than the increase from the dot-com.
But I guess you are asking who have the portal dominance, right?
In Denmark Jubii (Lycos) is the largest, followed by: Eniro, TDC Online and MSN. In Sweden and Norway Lycos (local brands), MSN and Eniro is big too - in Norway Eniro is bigger than in any of the other countries.
There is no doubt that Scandinavians have allways favored local brands such as Jubii, Spray and Eniro. However, they too have had to take some considerable losts over time.
Jubii used to be profitable untill Lycos took over but they (Lycos) are so used to loosing money that they probably don't notice :)
Eniro is part of a large cataloge company. Web is just a small part so they can probably write off the losts as part of their branding.
I am actually not sure how MSN is doing financially, but even if they are loosing a some money i doubt they will leave Scandinavia because MSN plays a strategic role for the much larger Microsoft.
Pardon my ignorance, who has the reach and dominance?
In Norway the Eniro owned directory Kvasir has approx. 50% marketshare in the search business.
Yahoo has dropped to almost insignificance in my logs for Danish search terms. And guests from the directory are indeed seldom.
This seen on a background of overall growth, mainly through Google, but also MSN, Eniro and Jubii. And quite a few small contributors.
In the olden days Jubii used to dominate heavily in my referrals. That changed, mainly due to three factors (not necessarily in this order):
1. Google.
2. Me learning a bit of SEO, first in Mikkel's Danish forum, then here.
3. Jubii more and more shifting focus from directory with some other stuff to portal with an almost invisible directory.
Yahoo never got anywhere near to the fight about being #1 in my referrals. And just like Jubii they more and more sent me guests through their search, not their directory.
I'm seeing a nice increase in Eniro numbers too, so total traffic level is probably over average.
Seems their recent tv ads are paying off.
