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We have just localised a site into a few languages. About 10 pages on the site get the majority of the traffic from search engines. What I'm wondering about is if it's beneficial linking from the English page (that ranks very well) to the equivalent page in each of the other languages. I have read some people say that you need to be careful interlinking like this.
All pages include a set of localised links in the header area of them. Does anyone have any thoughts on whether it would be a good or bad to update these links so they go to the localised version of the page rather than to the localised homepage?
Here's an example of what I'm talking about:
* Example page
www.widgets.com/edit.htm
* Current localised header links go to
www.widgets.com/FR
www.widgets.com/IT
www.widgets.com/ES
www.widgets.com/NL
www.widgets.com/DE
* Proposed update to header links
www.widgets.com/FR/edit.htm
www.widgets.com/IT/edit.htm
www.widgets.com/ES/edit.htm
www.widgets.com/NL/edit.htm
www.widgets.com/DE/edit.htm
Good question!
I would have no issues linking to equivalent pages in other languages. The search engines wouldn't consider that dupe content. I'd go for for the deeplinks for sure.
