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#7 Altavista 1.299
#10 MSN 949
#11 Lycos 928
#18 Austronaut 803
source [mediaresearch.orf.at...]
Good gosh - what a desaster for the Austrian SEs. And the rest of the international players as well.
Is this a homemade catastrophe - or rather an outlook on what the world will look like in one years time?
They are both powered by Google....
but on the other hand local websites were on the winner side back in mid-90ies and have been loosing since.
by the way... i see austornaut being n. 18 - that is quite good!
(orf.at is our tv/radio-station - websearch is powered by google; krone.at is the biggest paper)
Agreed, the methods applied in those stats are not overly scientific. But then, it was Churchill who said: There are lies, damn lies, and statistics.
So from your experience, do you think the picture painted by those figures is distorted? It correlates somehow with some logs I recently saw....
>Austronaut - why do you think it#s good they are only at #18?
speaking of logs...
i still see very different user-patterns looking at 'my' logs (all the different sites i do the stats for).
as i can't back up these figures with any research or other information on the users i can only guess. i would say se-usage depends on internet-literacy, interest, age. i still have a rather good frequented (very special interest) page that gets most german-speaking users from altavista.com!
looking at ohter sites altavista.com is not the main source, not at all. (even though well optimized) google is usually the most important, no doubt, yahoo has been loosing since 1998.
well to sum it up - not very much clue.
better stick to churchill ;-)
for austronaut - they did some advertising a year (or 2) ago, mainly on radio. but that was it, concerning promotion. they are hardly mentioned as se. don't forget that austria is german-speaking our media-world is flooded with products from germany. books produced in germany won't mention austronaut, german websites won't mention austronaut. the big it-players hardly link to austronaut. so, how should users know that austronaut exists... (and concerning their usability, their technical troubles, poor results in the past-time) - nr. 18 seems great to me.
if you pages are well structured and normal seo is applied, good results may be easily achieved for excellent keywords.
i do however agree with him, that their marketing has been forgotten about, and they could do more to increase their image in the marketplace. especially now that they have introduced their paid inclusion system.
re the traffic usage on our logs and those of our customers, google results are spread fairly evenly between their .de, .at, and .com domains.
That's surprises me - up to now I took Austria as being Google.de land - will have to study logs. Google.at - never really saw it, since from Germany I of course get redirected to Google.de, grrr.
The share for Google.com - some 33% - that you suggest anyhow correlates with what I see in Germany.
