European Search Engine Stats

Help needed

[JGaps]

Hi,

I am researching which search engines operate in which European markets and what percentage of that market they have, any ideas on where to get that data (without having to pay)?

JG

[Rumbas]

Hi JGaps,

Welcome to WebmasterWorld!
Sorry for being so slow in respoding to your intial post here in the Euro Forum.

Years ago we did a European Search Engine Chart [webmasterworld.com]. CAUTION, this chart is from 2002 and very very outdated! However it will give you an idea of how the markets look like.

We tried to maintain an updated chart, but it's very time consuming keeping up with the ever changing landscape of European search engines, their technology and market shares. Furthermore none of them publish their traffic/search stats, so we only have our members referral stats to go by, which probably are somewhat scewed and maybe represent numbers that does not reflect the actual market share of the search engines.

Good luck and do keep us posted on how you're doing? :)

[wolfy]

Rumbas is right is very time consuming to keep updated that list,
if you need a suggestion on Italian market :

Tiscali.it has Google for its web search.

Hope to contribute more :)

bye

wolfy

[rencke]

Building on Wolfy's comment, you can safely assume that Google, their national versions and the many local engines using Google's index together account for somewhere between 70 and 80% of all searches in Europe. Stats from the 30+ sites that I control confirm this. This means that Google has a significantly higher market share in Europe than it does in the US, where Yahoo has a traditionally strong base.

This classic discussion from 2001 will give you an idea of what things looked like in the days when there were still lots of local engines in Europe holding significant market shares. But it is even more outdated today than the European Search Engine Chart that Rumbas linked to. [webmasterworld.com ]

In fact, WebmasterWorld's Forums Index will give you a clue. Observe the number of posts in Google News and compare them to the European Forum. It didn't look anywhere near like this back in 2001.

[schmorjo]

I've found some marketshare stats...

Swiss:
1. Google 48.2% Veränderung zu Vorjahr + 1.1%
2. Yahoo 22.2% Veränderung zu Vorjahr + 0.9%
3. MSN 11.0% Veränderung zu Vorjahr - 1.8%

(http://www.help.ch/onlinewerbung-kennzahlen.cfm)

Poland:

Search engines - last three weeks
No. Search engines 18.07.06-24.07.06/25.07.06-31.07.06/01.08.06-07.08
1 Google 80.7% 80.2% 80.0%
2 NetSprint 8.6% 8.5% 9.0%
3 OnetSzukaj 8.5% 9.2% 9.0%
4 MSN 1.3% 1.1% 1.0%
5 Yahoo 0.4% 0.4% 0.5%
6 Szukacz 0.4% 0.4% 0.3%
7 Altavista 0.1% 0.1% 0.2%

(http://www.en.ranking.pl/index.php?page=Ranks:RanksPage&stat=13¦OW)

Ukraine:

(http://www.multilingual-search.com/ukraine-has-3-million-internet-users-with-google-leading/14/04/2006/en/)

France:

[barometre.secrets2moteurs.com...]

[fr_cnx]

here is an update for France:
France Websearch local Websearch www Directory PFI PPC
Google.fr Google Google ODP Adwords
Orange(ex Wanadoo) Voila Voila Y!
Yahoo.fr Yahoo Yahoo Yahoo.fr Y!
MSN.fr MSN MSN MSN MSN
AOL.fr Exalead Google Google Adwords
FREE Google all Adwords
Lycos.fr Y!
AliceADSL(ex Nomade) Google all Adwords
Club-internet Google all Adwords