Internet Marketing

[jwb]

Once your top listed, you need traffic anytime. What are good strategies to maintain this position beside updating your site, new content, newsletters, emails etc. Because i see this is all part of additional marketing. Im looking for a real stable position strategy. What about keyword(European)databases are they existing?

John Bertrand

[rencke]

Hello John, and welcome to WebmasterWorld. I and my collegues hope that you will like our "University of Search Engine Optimization".

If you have a top ranking, just hold your breath and do your evening prayers. Don't change things around beyond what you mentioned. Time works in your favour. Top ranking means lots of clicks, which will be noticed by those engines measuring click-throughs. High ranking also means that lots of people will link to you, at least as long as you offer good content on the topic for which you rank high. More links will push you further up page 1.

As to European keywords, I would guess that all the people frequenting this forum have keyword databases at hand and are willing to part with info from them against a fee. Just sticky-mail anyone who has posted in the discussions specific for the languages you are interested in and ask. Otherwise, you can find sources for mining right here [webmasterworld.com].

[jwb]

With regards to European keyword databases translation,is it more advantage in a website if your site will be translated in other foreign languages? Or is it better to have foreign pages on your site? or make another foreign pages as a doorway page in a specific language and hosted in that specific country (other server than main page)? will it be a good to get more traffic out of this? Anyone have an idea?

[rencke]

I just wrote a major piece on that right here [webmasterworld.com].

The solution of choice is to set up each translated site under its own domain name, containing one or two keywords in the local language, e.g. www.quelquechose.com, www.irgendwas.com etc.

If it is too expensive to translate the entire site, you could set up just a translated index page (e.g. a framset), linking to the rest of the content in English on some other site. This is second best.

If you cannot afford separate domains and need a cheaper solution, then having the other languages on the same site will work, as witnessed by the case story in the discussion I linked to above. This would be your third choice.