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Netherlands -Nederland
Fact sheet [odci.gov]
Domain(s): nl
Online population: 7,28 million (45,8%) (1Q/2001)
Native language(s): Dutch
Understanding of English: High
Hosts in domain: 1,8 million (April 2001)
Pages in language: 6,29 million (April 2001, all domains)
Pages in domain: 6,73 million (Sep 2000, all languages)
Local presence required for domain registration: Yes
Multiple domains allowed: Yes
Professional help: See bottom of page
Known general search engines:
Altavista [nl.altavista.com]
Language interface: Dutch Traffic volume: ? Local language(s) required: No Local domain(s) only: No Search technology: Altavista Meta description used in search replies: Yes
Things that help ranking: Local language: No Local domain: No Keyword in URL: Yes Keyword in title: Yes Keyword in description: Yes Keyword in meta keywords: Yes? Keyword in header: Yes Keyword in 1st paragraph: Yes Other: ?
Elite [eli.nl]
Language interface: Dutch Traffic volume: ? Local language(s) required: ? Local domain(s) only: ? No. of categories allowed per site: ? Search method: ?
Things that help ranking: Local language: ? Local domain: ? Keyword in URL: ? Keyword in title: ? Keyword in description: ? Other: ?
Excite [nl.excite.com]
Language interface: Dutch Traffic volume: ? Local language(s) required: ? Local domain(s) only: ? Search technology: ? Meta description used in search replies: ?
Things that help ranking: Local language: ? Local domain: ? Keyword in URL: ? Keyword in title: ? Keyword in description: ? Keyword in meta keywords: ? Keyword in header: ? Keyword in 1st paragraph: ? Other: ?
G!mme [gimmens.com]
Language interface: English Traffic volume: ? Local language(s) required: No Local domain(s) only: No Search technology: Own Meta description used in search replies: yes
Things that help ranking: Local language: No Local domain: ? Keyword in URL: Yes Keyword in title: yes Keyword in description: Yes Keyword in meta keywords: Yes Keyword in header: Only if no meta tags are used Keyword in 1st paragraph: Only if no meta tags are used Other: Indexes sites. Meta tags important. Small database (2% of Altavista)
Ilse [ilse.nl]
Language interface: Dutch Traffic volume: #1 Local language(s) required: No Local domain(s) only: No, but must be Dutch owned Search technology: ? Meta description used in search replies: Yes
Things that help ranking: Local language: Yes Local domain: No Keyword in URL: Yes Keyword in title: ?Big YES Keyword in description: Yes Keyword in meta keywords: Yes Keyword in header: Yes Keyword in 1st paragraph: Yes Other: Nothing else helps ranking. Ilse ususally indexes newly submitted urls nightly 23.00 to 03.00 local time (GMT+1)
Lycos [lycos.nl]
Language interface: Dutch Traffic volume: ? Local language(s) required: ? Local domain(s) only: ? Search technology: ? Meta description used in search replies: ?
Things that help ranking: Local language: ? Local domain: ? Keyword in URL: ? Keyword in title: ? Keyword in description: ? Keyword in meta keywords: ? Keyword in header: ? Keyword in 1st paragraph: ? Other: ?
Planet [planet.nl]
Language interface: Dutch Traffic volume: ? Local language(s) required: ? Local domain(s) only: ? Search technology: Altavista index Meta description used in search replies: ?
Things that help ranking: Local language: ? Local domain: ? Keyword in URL: ? Keyword in title: ? Keyword in description: ? Keyword in meta keywords: ? Keyword in header: ? Keyword in 1st paragraph: ? Other: ?
Search [search.nl]
Language interface: Dutch Traffic volume: ? Local language(s) required: ? Local domain(s) only: ? No. of categories allowed per site: ? Search method: ?
Things that help ranking: Local language: ? Local domain: ? Keyword in URL: ? Keyword in title: ? Keyword in description: ? Other: ?
Vindex [vindex.nl]
Language interface: Dutch Traffic volume: 1,6 mill visitors/mo Local language(s) required: No Local domain(s) only: No Search technology: Own Meta description used in search replies: Yes
Things that help ranking: Local language: No Local domain: ? Keyword in URL: Yes Keyword in title: Yes Keyword in description: Yes Keyword in meta keywords: Yes Keyword in header: ? Keyword in 1st paragraph: Yes Other: Keywords in ALT tags! Keywords in mail addresses!
Known general directories:
1ste KEUZE [1stekeuze.nl]
Language interface: Dutch Traffic volume: 2.000 unique visitors per day Local language(s) required: No Local domain(s) only: No No. of categories allowed per site: 1 (editors may give more Search method: Directory first, then meta search
Things that help ranking: Local language: No Local domain: No Keyword in URL: No Keyword in title: Yes Keyword in description: Yes Other: Keyword in keyword field helps, but cannot be repeated from title and/or description. Use plural forms, synonyms and unique keywords here. Submit a description in Dutch, mentioning availabe languages. Must have unique content interesting to Dutch
EC Rider [ecrider.nl]
Language interface: Dutch Traffic volume: ? Local language(s) required: ? Local domain(s) only: ? No. of categories allowed per site: ? Search method: ?
Things that help ranking: Local language: ? Local domain: ? Keyword in URL: ? Keyword in title: ? Keyword in description: ? Other: ?
Looksmart [nl.looksmart.com]
Language interface: Dutch Traffic volume: ? Local language(s) required: ? Local domain(s) only: ? No. of categories allowed per site: ? Search method: ?
Things that help ranking: Local language: ? Local domain: ? Keyword in URL: ? Keyword in title: ? Keyword in description: ? Other: ?
Pagina [startpagina.nl]
Language interface: Dutch Traffic volume: >1 million page visits/day Local language(s) required: ? Local domain(s) only: No No. of categories allowed per site: ? Search method: ?
Things that help ranking: Local language: ? Local domain: No Keyword in URL: No Keyword in title: No Keyword in description: No Other: ?
track [track.nl]
Language interface: Dutch Traffic volume: ? Local language(s) required: ? Local domain(s) only: ? No. of categories allowed per site: ? Search method: ?
Things that help ranking: Local language: ? Local domain: ? Keyword in URL: ? Keyword in title: ? Keyword in description: ? Other: ?
wwwgids [wwwgids.net]
Language interface: Dutch Traffic volume: ? Local language(s) required: ? Local domain(s) only: ? No. of categories allowed per site: ? Search method: ?
Things that help ranking: Local language: ? Local domain: ? Keyword in URL: ? Keyword in title: ? Keyword in description: ? Other: ?
Zoek.nl [zoek.nl]
Language interface: Dutch Traffic volume: ? Local language(s) required: ? Local domain(s) only: ? No. of categories allowed per site: ? Search method: ?
Things that help ranking: Local language: ? Local domain: ? Keyword in URL: ? Keyword in title: ? Keyword in description: ? Other: ?
Local people who can help with translations and advise:
This area will be updated with e-mail and/or web addresses to translators and SEO specialists, who have posted a reply in this discussion. Please state your name, web and/or e-mail address, languages to/from and what you can help out with. Prices and promotional stuff will be edited out.
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Updated 24 april 2001
Edited by: rencke
No PFI or PPC at this time.
[emerce.nl...]
IMO I think they should introduce it as soon as possible. There are so many sponsored links in Google, and for the same keywords almost nothing at ILSE. Why pay 20 CPM at ILSE if you can pay 0,05 PPC at goolge? Soon nobody will pay ILSE anymore, especially as they are not the leading SE anymore, you will do fine without advertising on it.
I never advertised with Ilse..did anyone here ever buy keywords with them and can you tell us something about the results / final costs per click ?
if you want get listed #1, first go to pagina.nl , seek your subject in the search engine in dutch.
in the search results, click on the left on subject.pagina.nl or whaterver this page is called, then gently mail the webmaster if he want a link exchange, if you get listed one one of these .pagina.nl pages, you automaticly will be listed in ilse AND rank high. The more .pagina.nl link to you, the higher you rank in ilse.
this search engine is gowing down. it had 1,9 milion visitors a day a few months ago, and dropped to less than 1,0 million a day and decreasing...
i hope this info helps you
With a CPM of € 30.00 and a ratio of 3% - 5% (max) the price is 1,50 - 0,90 for every deliverd visitor.
Depends a bit on what you are sellig and what your sign up ratio is, but for a lot of campaigns not interesting.
Rumbas, the latest market stats I have are Second quarter 2002:
Google: 43% (43%)
Ilse: 28 (29%)
AltaVista.nl: 4 (4%)
IxQuick.com: 4 (5%)
Vindex is ingnored by the users as the site is full of spam, all the domains are keyword1-keyword2.nl
Zoek.nl is selling their results and with that their marketshare.
I would say that vinden.nl also belongs as follow up in the list, together with msn and lycos.
44.0 % google (.com, .be, .nl, .de, google.yahoo.com and some others)
6.95 % skynet (skynet.be, belgacom.net, compaqnet.be)
6.65 % msn (.com, .nl , .be)
2.00 % altavista (.com , nl.altavista.com, be-nl.altavista.com )
1.01 % vinden.nl
0,86 % lycos (.nl , .com)
0,50 % ilse.nl
0,31 % ixquick.com
The dutch Search Engine Vinden.nl offers Pay Per Click Advertising. Clicks start at EUR 0,20 with a minimum ammount of EUR 100,-. The system is powered by qualigo.de, a german company.
Example of a sponsored result:
[zoek.vinden.nl...]
Vinden say's that 97% of the visitors does not look further then the first 30 results.
Wonder if they have any paid listings yet...
Euro 0,20 is perhaps a bit steep for a small scale PPC offer. Vinden is not exactly the outlet to generate mass traffic.
Source: www.voelspriet.nl
For our non-Dutch readers: Ilse's Paul Molenaar says they are testing the spider now and will use it for updating Ilse's database. The Startpagina-daughters will still be included and they will still use their home made ranking algo.
I checked Wiseguys search engine showcase: [kobala.nl...]
but that seems quite outdated..
http://www.kobala.nl/
but that seems quite outdated..
I see several sites from september and oktober 2002 but their algo doesn't seem to favour recently updated sites. Searching for 'kerstinkopen 2002' brings a 1999 newsletter on top, updated 20 september 2002?
I think the date mentioned represents the date of the last change, not te last index date.
If the test goes ok it will be put online at ilse.nl