Ecommerce - jump in customer satistaction

[tedster]

Article from U Michigan Business School [bus.umich.edu]

It's all focused on data from ACSI (American Consumer Satisfaction Index). Lots of good stuff here:

1. E-commerce is no longer a ‘nice-to-have’ for companies, but a requirement to compete.

2. In the e-commerce sector, for example, Amazon.com’s customer satisfaction score jumped 5 percent to an industry-best 88, the highest ACSI score ever for a service company.

3. While customer satisfaction was up markedly for e-commerce companies, it was down slightly in the retail sector.

[hakre]

good news for the webmaster ;)