Forum Moderators: buckworks
I lose the other 20% on shipping calculation, so thats not entirely bad (Was much worse before estimates were obvious on the product detail pages)
So basically my success rate is only 16.2% on my funnel tracking - so my cart abandonment is roughly 83.8%. Thats crazy.
If 58% of my cart abandonment is merely people not wanting to login i find that absurd.
How does it hold on your sites? We used to allow anonymous purchase on our old platform but it made for a terrible support nightmare from order management & customer support side. We weren't really getting great funnel analytics on that system either since the process wasn't standardized through a single purchase workflow like it is now.
My business is doing well, but i'm surprised how much abandonment there is during login.
Would you buy toothpaste from Walmart if they required you to sign up for an account? Yes or no?
You didn't answer my question and it is apples and apples.
Sign up for an account to buy a thumbdrive from you or buy elsewhere that doesn't require an account.
VS
Sign up for an account to buy toothpaste from walmart or from somewhere that doesn't require an account.
They are the same, are you a Scientologist? You use their arguing tactic "Bull-Baiting" quite well.
You don't answer the question, you just discount it with an unrelated statement about fruit.
I don't know why I continue this with you.... It has been said already you don't want to hear what we are trying to tell you.. and it is simple what we are saying.....
Forcing a login will increase your cart abandonment rate regardless of why you have it. PERIOD
[edited by: Demaestro at 9:58 pm (utc) on Mar. 24, 2008]
I asked if people had a fear of checkout and only a select few chimed in to blatently make it obvious they hate logging in but a few have PM'd me, tried the site and gave me kudos and said "it wasn't that bad"
It "wasn't that bad" does not = good unless like you, you want it to.
[edited by: lorax at 12:26 pm (utc) on Mar. 26, 2008]
It "wasn't that bad" does not = good unless like you, you want it to.
Ok.. now we're just stroking egos here. The "wasn't that bad" was in reference to the concept that you guys make it appear terrible to begin with.
You know, like you tell your friend to not eat at that burger joint because its terrible and they go there anyway and they say "it wasn't that bad" because they're comparing it against your review of being terrible.
For the most part people are impressed with our service and I've never heard "its not bad" when asked front and center - it was in comparison to the level of "bad" that people in this thread give it.
[edited by: ByronM at 2:53 pm (utc) on Mar. 26, 2008]
NOt a single one ticked the "login required" box and not a single one left a comment in the comment field for that question.
Most of them left some lengthy comments of how i could improve the image and how they would feel safer about purchasing from us.
so live and learn.. what i thought was login-a-phobia is indeed something else that i can actually work on as a goal to increase our conversions that will make GOOD use of company dollars as an investment to improve our bottom line that fits our business plan.
Continued to survey the past few hundred orders
Ah Walmart does it so it must be the right way. did you call Walmart to see what their cart abandonment rate is?
Give me more sites you want to nitpick about. Amazon does it, newegg does it, i'm sure their are others.
Would you buy toothpaste from Walmart if they required you to sign up for an account? Yes or no?
Yeah, because its a brand i can trust and i would shop with them quite frequently.
As a retailer i wouldn't make any money selling a random tube of toothpaste to begin with. Your analogy is the exact reason we stopped allowing anonymous transactions. I'm sure if you run "toothpaste.com" and can get lots of free traffic to sell just toothpaste and buy in quantities so large no one can compete with your margin it MAY make fiscal sense.
You didn't answer my question and it is apples and apples.
NO. You said comparing my login was like forcing people to use a discount grocery card - it isn't. I compared MY ecommerce site to what it is - like walmarts. Apples to apples here buddy. We're not a grocery card where you have to bring it in to shop. If you forget your account info you can retrieve it or create a new one and we can merge your details later. The act of creating a new account is so seemless it doesn't add or subtract anything from the actual order process we have.
Sign up for an account to buy a thumbdrive from you or buy elsewhere that doesn't require an account.VS
Sign up for an account to buy toothpaste from walmart or from somewhere that doesn't require an account.
Now we're comparing apples to apples. I think walmart would feel the sameway as i do - there is no money in the random purchase of someone who buys and runs and the importance of being a walmart is the brand recognition and the fact people will come back and shop for more.
So if the user likes your brand they will login and buy that toothpaste and next week they will buy mouthwash and the following week they may by sink cleaner and windex to wash the toothpaste off the mirror - because its easy and efficient to shop with someone you trust and have a relationship for.
Do you have time to google the lowest price for all your purchases or do you shop with someone who you have become familiar with?
They are the same, are you a Scientologist? You use their arguing tactic "Bull-Baiting" quite well.
Spare me the nonsense.
You don't answer the question, you just discount it with an unrelated statement about fruit.
You change the question to fit your agenda. I simply learned i was asking the short sighted question.
I don't know why I continue this with you.... It has been said already you don't want to hear what we are trying to tell you.. and it is simple what we are saying.....
You know there are two types of people in the world. The ones who think they know it all and the ones who continue to learn. I tend to follow in the latter half.
Forcing a login will increase your cart abandonment rate regardless of why you have it. PERIOD
That is a bold statement to make and you assume a lot about us without having actually given us a try and that is my beef with this discussion.
Its turned into people bullying me because they think they're right and they're turning my insight and what i have learned about our business against me.
I mean, scientology? You may as well start bashing me because I'm voting independent and not a die hard red stater.
I take it this survey was given before the login? If it was given after the login then it's fairly useless!
It was given to people who also emailed us prior to making a sell and a few of them responded.
1. Even if i enabled anonymous logins it won't improve conversions because it doesn't solve the brand/image/trust concerns that are blatantly obvious from our surveys.
2. We had anonymous checkout enabled before and our returning customers have yet to complain about needing to login this time.
Statistically speaking with 500 orders if someone hated logging in they would have responded with no feedback to the other questions and simply said "i hate logging in" but THAT didn't happen.
I mean the deals we have offered for some of our sales are 20% cheaper than our nearest competitor so some people chalked up their fear/hate/angst/concerns because the value was worth the risk and they have come back with nothing but praise.
YMMV perhaps.
our returning customers have yet to complain about needing to login this time.
Our returning customers don't complain about anything too, they even know some of the bugs of the site by heart that I never bothered to fix.
Statistically speaking with 500 orders if someone hated logging in they would have responded with no feedback to the other questions and simply said "i hate logging in" but THAT didn't happen.
The ones who won't like to login won't probably write "I hate loggin in", they might find it easier to make use of the back button.
If I did this for every site I buy from would have so many by now, i could not count them all, if required to do that at every website. Plus I don't need it. Maybe you, the website do, but i don't. For that reason, I browse Amazon for all the great info they offer on books, book reviews, etc, but never buy from them. I go somewhere else to buy it. It may cost me a few dollars more from somewhere else, but the truth is: I simply do not want to be bothered to have to remember (or find in my files) some special id for me in order to buy from a website that I may visit only once, or maybe twice a year.
Well said BillyS!
Accounts for a one-off purcahse are an absolute pain in the undercarriage. Another user name and password to remember!
