So, .asia is supposedly a gTLD, I have a keyword.asia related directly to my industry.
The com/net/org are not used and also not available to purchase at sensible money however I do have the LLkeyword.com whereby LL = my shortened company name.
All things being equal which would you use?
The company factory is based in Asia and has global sales.
Ostensibly .asia should have the same ranking possibility as .com however I have always considered that Google especially gives preference to .com and more so when hosted in the USA.