joined:Aug 30, 2002
Of course this is all hypothetical...
...but lets assume I want to do the following.
You tell me if I'm being foolish.
- Say I have a successful branded E-commerce site. It's 10+ years old and well branded, people know it by name in the industry. It's in the "wearble widget" space. current domain is houseofwidgets.com
- I am considering purchasing "wearablewidget.com" and using it as my domain for the E-com site.
- I'd still leave it branded as "House of Widgets", just our domain would be "wearablewidget.com"
- the domain is expensive, $xx,xxxx
I know KW domains aren't the be all end all like they used to be, but are we still seeing an noticeable boost for Exact match KW domains in google? Provided the actual website is high quality, with engaged users and customers.
Would it provide a little extra boost?
Do I end up confusing my users who were used to my previous domain?
Is it foolish to spend $xx,xxxx on an exact match domain these days?