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Re-branding Domain Purchase

2:29 pm on Dec 23, 2012 (gmt 0)

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joined:Oct 22, 2002
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Hello everyone, this is new to me but I'm looking at a 1 word domain that is a pr5. It is not under any penalties but in a different market. Its focus is real estate and I want to use it for Autos. It's a unique name that would work very well.
The owner is a friend and will sell it really cheap.

Where I'm lost is how will google handle a switch from real estate to autos. Just not sure where to go from here.

Any ideas or suggestions would be much appreciated.

12:06 pm on Dec 30, 2012 (gmt 0)

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WebmasterWorld Administrator webwork is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:June 2, 2003
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Not intending to be either flippant or rude I've got to suggest "don't go there" because your post of this issue/concern in the domain name forum (it's really an SEO issue, not a "domain name issue" and belongs in the Google forums) AND the sweeping nature of the question itself and how your frame it ("how will google handle a switch from real estate to autos") - suggests you will have a steep learning curve and serious challenge in making this idea/transition work.

IF Google's automated query relevance and ranking system has any functionality your proposed transition will be an uphill battle, worth neither the investment of money (in the domain) nor time/effort (in re-establishing the domain's/site's relevance and ranking for the new term).

IF the domain, in fact, has great inherent value and is available at an absurdly low price, then I'd acquire the domain for the sake of the domain's value itself . . undertandling that I'd have a lot of work ahead of me.