Are companies budgeting for a purchase of a gTLD X X X branded domain?

[tahomabear]

My company is budgeting for 2012, and we're concerned about this gTLD branding-domains. Should we plan to spend the $ to get it? It's supposed to be $185K to purchase. Seems like a total rip-off...but if everyone else does it, we'd need to do the same.

May I ask how other webmasters are dealing with this in their 2012 budgets? Including it? Excluding it until more information is available as to whether this will really be the direction of things to come?

Thank you.

[HuskyPup]

Welcome to WebmasterWorld tahomabear

I am puzzled as to what "it" is? Are you referring to x x x ?

If not, am I missing something? Is something happening that many, probably just me, do not know about?

Possibly something I do know about and not concerned?

[HuskyPup]

Ah...it is x x x...no is the simple answer for me, my name is still available at the regular price yet I'm still not bothering, it doesn't concern me. Someone bought my name.co and tried to sell it to me, haha, that didn't work either:-)

[tahomabear]

Husky Pup: Thank you for your reply. Sorry not to be clear. I was referring to global Top Level Domains (gTLDs) being instituted by ICANNs -- the the 'dot-anything' domains. The application process has started.

[edited by: Webwork at 8:36 pm (utc) on Aug 24, 2011]
[edit reason] External linking is rarely allowed, espec by new members, to minimize link spam, etc [/edit]

[Webwork]

Welcome to WebmasterWorld tahomabear.

With the new "unlimited TLD" model it would be unmanageable and expensive to keep registering and renewing domains across all the registries.

Methinks the "best defense" will be to simply allow the knuckleheads and chuckleheads who register Microsoft.x3 to waste their money.

Maybe Microsoft has money to burn but most companies don't.

[tahomabear]

I love your response, WebWork! Thanks so much.

[HuskyPup]

Ah...ok...I'd already forgotten about this since it's so darned expensive and, to be honest, I cannot see what we would derive from it since we're already pedal to the metal with production and have been for years.

Certainly I can understand the "Canon" and probably several other well-known brand registrations but for most companies Webwork's on the money.

It will be interesting to see what companies like Coca-Cola, Mercedes, Sony etc do and for what they actually use it, assuming they even bother. I've always gone with the K.I.S.S. principle and this could create a lot of headaches if a corporation suddenly decides that all dealers/resellers/repairers/distributors/whatever all have to be under the same umbrella...the more I think about this the more I shudder and realise there's a new job department for life with this idea!

[tahomabear]

Many thanks for your feedback, Husky Pup. You and Webwork answered all my questions. Really appreciate it.