My company is budgeting for 2012, and we're concerned about this gTLD branding-domains. Should we plan to spend the $ to get it? It's supposed to be $185K to purchase. Seems like a total rip-off...but if everyone else does it, we'd need to do the same.
May I ask how other webmasters are dealing with this in their 2012 budgets? Including it? Excluding it until more information is available as to whether this will really be the direction of things to come?