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ICM Registry, which plans to start selling .#*$! domain names later this year, has inked a deal with McAfee to provide a free daily security scan for every website at a .#*$! address.
The deal with the Intel-owned security business is worth $8m, according to ICM.
McAfee will scan every .#*$! domain name every day for security problems such as SQL injection vulnerabilities, phishing and browser exploits, ICM said.
As a result, any #*$! surfer who has installed McAfee's free SiteAdvisor plug-in will be able to verify the security of any .#*$! site before deciding whether to visit or make a purchase or download.
In addition, #*$! webmasters will be able to install a code snippet on their shopping carts that displays a McAfee SECURE "trust mark", which McAfee claims can improve conversions.