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MOZ.org Sold - Gee, That Parking Page Icon Looks Familiar

SEOMOZ.org Minus SEO Equals MOZ.org - What does that say for the future of SEO?

     
11:51 am on Jun 22, 2011 (gmt 0)

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You'll never guess.

[moz.org...]

Okay, maybe you'll figure it out. :P

Wonder what it all means . . picking up the "moz" without the "SEO"?

Maybe the days of "It's ALL about SEO" are on the wane?

Nah. I infer too much from too little data.
3:51 pm on June 22, 2011 (gmt 0)

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DMOZ hasn't expired yet.
5:24 pm on June 22, 2011 (gmt 0)

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good domain
12:21 pm on June 23, 2011 (gmt 0)

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Interesting ... will be even more interesting to see what they do with it.

Short, memorable, very appropriate for a business that's about more than just SEO..
1:03 pm on June 23, 2011 (gmt 0)

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They also have moz.com, you know. Now, how about a .moz?
1:39 pm on June 23, 2011 (gmt 0)

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Not sure of the change of registrant status for MOZ.com though I'm certain there are a few WebmasterWorld members who might look that info up and advise.

It appears that MOZ.com was a parked domain through ~2009, parking page via GoDaddy. Archive.org has no records post 2009. The updated WhoIs record for MOZ.com (June 2011) and Moz.org (June 2011) suggest something - a rebranding - may be afoot.

Domain Name: MOZ.COM
Registrar: ENOM, INC.
Updated Date: 04-jun-2011
Creation Date: 29-apr-1998
Expiration Date: 28-apr-2021

Domain ID:D38613813-LROR
Domain Name:MOZ.ORG
Created On:26-Oct-2000 10:34:54 UTC
Expiration Date:26-Oct-2012 11:34:54 UTC

MOZ.com - expires in a decade. MOZ.org expires in a few months. Hmmmm . . Time to add a few more years . . same for SEOMOZ.org . . unless you want to lose the redirects to some squa . . some opportunist :-/

Of course, Rand et al might advise if a rebranding is afoot from SEOMOZ to just plain old MOZ.

Given the rise of "social media", even in ranking, and how other pathways may be showing rising importance in driving traffic that converts, one has to wonder if the days of "being SEO-centric" are on the wane . . and a timely rebranding may be the best move for players that wish to remain relevant . . to the widest reach of potential clients.
3:02 pm on June 23, 2011 (gmt 0)

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My info shows:

Domain name: moz.com

Administrative Contact:
SEOmoz
Jamie Steven (team@seomoz.org)

Same contact details as above for:

Domain Name:MOZ.ORG
3:30 pm on June 23, 2011 (gmt 0)

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Good for them, congrats are in order. For their organization, they should probably have all the moz's domains tied up. I don't think it means necessarily anything other than staking out their turf.
10:57 pm on June 23, 2011 (gmt 0)

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Is there a reason they have been using the .org TLD? From a branding perspective, I never understood that.
11:02 pm on June 23, 2011 (gmt 0)

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"org" ..Implies more of a "resource" and less of a "business" ..thus inspires subliminal "confidence" as to "impartiality" and "clean dealing"..and altruism ..

Being an "org" never hurt branding..and in many cases, including those, such as this one, is a positive factor in public perception PR.
2:17 am on June 24, 2011 (gmt 0)

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I wonder what Rand et al will put out on this domain...considering it is an .org TLD
2:28 am on June 24, 2011 (gmt 0)

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What is a moz anyway? Are you a mozzer too?

Brandable, worth protecting, good buy.
5:45 pm on June 24, 2011 (gmt 0)

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Waste of money. Branding of SEOMOZ.org is already too far along.
6:50 pm on June 24, 2011 (gmt 0)

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What is a moz anyway?


Sgt. Kickaxe probably already knows the background history but there are others who may not know, so this is for their benefit.

Moz is a reference to Mozilla. DMOZ (at the time called NewHoo) allied themselves with Netscape/Mozilla and were available at Directory.Mozilla.org [directory.mozilla.org]. DMoz is a reference to that URL. Directory Mozilla = DMOZ. And that's where Moz comes from.

seoMoz has nothing to do with Mozilla (afaik). I think it was just a popular suffix implying trust so they appended it to SEO. Kind of like how DMOZ was initially named NewHoo (a reference to Yahoo). Yahoo forced NewHoo to ditch the "Hoo" suffix.

Is seoMoz entitled to the MOZ suffix or are they infringing on the Mozilla trademark? That's a legal question I don't have the answer to. There are many non-Mozilla sites using the Moz suffix, seoMoz is not alone.
9:59 pm on June 24, 2011 (gmt 0)

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What is a moz anyway?


A stooge - you know, Larry, Curly and Moz.

Let's mozzy along now...
 

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