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Real value of 4-letter .com domain

Considering a pricey domain purchase for our company

7:21 pm on Apr 9, 2011 (gmt 0)

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We are considering buying a 4 letter .com domain for our company. We are negotiating about the price. The domain is an exact match for our company name, but we do already have a local tld registered and running for the exact same domain keyword.

My question is: how much is it "worth" to have a .com domain compared to a country-specific TLD? Considering itís a 4-letter domain, the .com domain looks much better in our communication. We also see this as an investment. The price we are looking at is around US 10-15k.

Thanks for your wise thoughts.
7:32 pm on Apr 9, 2011 (gmt 0)

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Given that it is an exact match for your name ..if you can afford it $10K to $15K is cheap..
11:56 pm on Apr 9, 2011 (gmt 0)

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I own a 4 letter .com and the seller price was listed for $4K. I bargained and think I got a decent deal.

It all depends on which 4 letters you're talking about otherwise the range is too big for an estimate. Prices can range from 1K - 100K and beyond.

i.e.: abcd.com is probably worth much more than wxyz.com

A few questions you should ask yourself:

1- Can you easily pronounce the name or is it an acronym?
2- Is it easy to type?
3- How bad do you need the .com version? How would you benefit? Is it worth the price?

Remember you can always bargain...

good luck and welcome to WW.
11:51 am on Apr 10, 2011 (gmt 0)

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The domain is "pronounceable" , itís actually a name of a person. Itís also easy to type. We donít need the .com domain badly, since we already the exact same domain but with a country-specific TLD, we just thought it would look better for us.

We also thought of it as an investment, since a 4-letter .com will not likely decrease in value. However, Iím a little bit concerned we are paying an overprice, but your feedback tells med that 10-15k would be an OK price considering the circumstances?
12:35 pm on Apr 10, 2011 (gmt 0)

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exact match for our company name

How much does it cost you now to get a visitor to your website? Having the .com under your own control could add up to a lot of type-in traffic over the years from people who are looking for your company. The benefits of that would be hard to predict, but the better known your brand, the more type-ins the .com would get.

On the darker side: what negative effects might arise if someone else got the domain and started using it in a way that created confusion among users or even hurt your reputation? Owning the .com yourself might prevent a lot of problems. The defensive benefits would be hard to measure (how to calculate the value of heading off a problem before it happens?), but it would be something else in favor of buying the domain.

Last thought for now: if you ever wanted to sell the business, owning the .com of the company name would make the acquisition more attractive to potential buyers.
1:21 pm on Apr 11, 2011 (gmt 0)

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A pronouncable 4 letter .com which is a persons name (surname or firstname) anywhere in the world is going to be worth $10K plus - probably closer to $50k in my view.
4:12 pm on Apr 11, 2011 (gmt 0)

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Over the past couple of years or so I have purchased several 4 letter names in various tlds, all an acronym of our company name, the values were roughly:

.asia - $250
.co.uk/co.in/in/eu/mobi/tel/us - regular price

.net is currently available for $1,100.00

.com is unused and the owner simply does not respond to anything!

They're 2 letters, 2 letters as in "aabb" and actually noticeably spell a very well known English noun but with one extra letter. I don't know if that makes sense, just think of "off" and "ooff"!

Therefore I would say that $10-15k would have to be very reasonable for a recognisable name and to put it into perspective I sold an 8 letter noun for $160,000.00 a few months ago...so, do you want ten of those? :-)