ICANN Approves New .X X X Top Level Domain

[Robert Charlton]

ICANN Approves New .XXX Top Level Domain
http://domainnamewire.com/2011/03/18/icann-approves-new-xxx-top-level-domain/
Domain Name Wire
March 18th, 2011

Today the ICANN Board of Directors authorized the CEO of ICANN to execute the proposed registry agreement for the .xxx sTLD with ICM Registry.

ICANN’s Board of Directors didn’t agree with GAC advice on the issue.

It’s unclear if Free Speech Coalition will file a lawsuit in an effort to block the implementation. They mustered only a couple dozen protesters yesterday at the ICANN meeting....

[Sgt_Kickaxe]

It's unclear if Free Speech Coalition will file a lawsuit in an effort to block the implementation

That sounds like an anti free speech thing to do, if they do.

I'm all for the new tld, people could block it in their browsers quite easily.

[J_RaD]

would they make all the .com's move directly to .#*$! ?

[zerillos]

nice :)
i can think of quite a few nice domain names with that TLD, and i don't mean related to the implied market segment...

any ideas when will they go on sale?

[tigger]

#*$! is about one thing alone $$$ !

[walkman]

Can't blame the .com owners. Not only do they lose their monopoly as new good .#*$! names are avail, but now the government might just put the .#*$! in a ghetto to 'save the chilrun'

[Petrogold]

What is happening? Heading to where in search of money? Will the expert members come forward to comment?

[tangor]

.zzz, where we snooze. :)

[keyplyr]

.lol

[johnnie]

.$$$

[weeks]

What is happening? Heading to where in search of money? Will the expert members come forward to comment?

Well, there is not a lot to say, and what there is to say is boring. I'm not an expert, but I have to answer questions for my clients about dot-info, etc., all of the time. The same rules apply, although I will admit there are some interesting twists on this one.

Any professional webmasters working for others: I believe it's wise to right now come up with a higher base rate for managing domains for clients, per domain. Figure your hourly rate, triple it. Or more. This way, this ICANN action moves from a "buy your webmaster's family a nice lunch" deal to "take the entire family on a nice vacation" program. And, I think we can allllllll agree right now, oh yes, all clients need to cover themselves here. Right? Good. OK, now...

The folks who own sex.com (and all other "hot" names) will have the opportunity to acquire the name first. And they will take it, of course. And that will be that. And all of the brand names will take their name. A few will forget, later file a claim of breach and get it back.

Everyone at WW who is not in the above category (most of the world) will either ignore it or cover themselves and pay the fee, depending on their view of the internet and marketing in general. There will be a funny story in your newspaper.

What is different this time is our clients worries about this will also include their view of the sex industry. Probably the most interesting area will be localities. Chicago.com will get first shot at it and they are likely to take it. (Wouldn't you?) Again, there will be a funny story in your newspaper.

There will be some action in the unincorporated areas of the world that are less competitive, perhaps. SouthAmerica.com will go for it? There will be a funny story in your newspaper, maybe.

The action, alas, will be among those on the web marketing to our more base natures. Which means ya ain't gonna get a real frank and candid economic analysis here since, as I have noted before, most all of us here are (or have been at one time) super models and, well, we get more than we can handle...

[Maurice]

This is a bad idea whose time unfortunetly has come - the problem with this is the "Nutters" and the more opressive regimes can be quite inventive in defining #*$!agraphy.

so where do the Page 3 stunah's fit into this - for non UK readers Rupert Murdocs main tabloid features topless models.

[flashdash]

Most of the sites in the industry will likely buy .#*$! and 301 redirect it to .com, which defeats the whole point of new extension, except for easy money for spammers, registrars and domain collectors.

[Future]

Most of the sites in the industry will likely buy .#*$! and 301 redirect it to .com, which defeats the whole point of new extension, except for easy money for spammers, registrars and domain collectors.

ICANN already knows about pitfalls of .X X X .TLD
Re-Directing a .#*$! to any .TLD will not make an impact on existing ranking of this .TLD

This is basic SEO today ?

[tangor]

As the Great Karnack once said: "I sense a lot of moolah for Registrars!"

[dailypress]

Does anyone understand the sunrise period?
[icmregistry.com...]

How do you proceed to protect your trademark for this extension?

[dailypress]

nevermind.

I just got an email from ICM saying that I should see an announcement shortly. Just an FYI.

[HuskyPup]

Has anyone here managed to do anything with this Mickey Mouse offering or has it all been a "stitch-up" from the outset?

Utterly amateurish and shambolic.

They make the .eu launch seem amazingly "professional" and all I'm doing is trying to protect my company name!

[dailypress]

HP,

I think we have to wait til June but you may want to double check.

[HuskyPup]

I'm not too sure either however I assume 90 days after 31st March 2011 wiil be the general availability making it 29/30th June 2011.

Have you seen the price other than:

Registrars will set their own end user pricing. x x x domains will wholesale around $60 per domain.

So what does this make them, $70-100?

They also seem to have some conflicting statements:

3. Who can register a .x x x domain?
Individuals, business, entities, and organizations that; provide online, sexually-oriented adult entertainment (“Online Adult Entertainment”) intended for consenting adults or for other community members (“Providers”); ;Represent Providers (“Representatives”); or Provide products or services to Providers and Representatives (“Service Providers”) are eligible to register .x x x domain names.

And then:

5. Are there additional fee’s dependent on what I do with my domain ?
NO. You pay NO other Registry fee’s, no matter what you choose to do with your domain – new site, park your domain or redirect it.

I assume it's a free-for-all once general availability starts...or not...and is that fee a one-off or annual? I assume annual otherwise how could they state this:

14. What is IFFOR?
IFFOR is a Non-Profit Foundation that is tasked with setting the policies for dot-x x x domains. IFFOR is independent from ICM and funded through contract with ICM to the tune of $10 per registration per year.

Geesh, I'm already getting bored with this!

[Paymefaster]

great news-)

[dailypress]

anyone with any updates?

I'm currently in the Middle East where almost all sites are blocked and with the slow VPN connection and filters, I can barely access any news updates.

I know Network Solution offers pre-registration and heard that Sunrise period may start in June.

[dailypress]

Just received an email saying that they are choosing Registrars at the moment and the Sunrise period will begin around Sept! Seems like a mess or another .asia-like process.

[Simsi]

...except for easy money for spammers

Quite the opposite. Every ISP and his dog will mark .X X X as spam IMO. This extension is a Godsend for anyone anti-p*rn as it finally means those types of sites can be easily identified and blocked.

[dailypress]

Just noticed they updated their website:
[icmregistry.com...]
Sept 7 - Sunrise Period

[HuskyPup]

At long last...Nymphomation :-)

[wheel]

Quite the opposite. Every ISP and his dog will mark .X X X as spam IMO. This extension is a Godsend for anyone anti-p*rn as it finally means those types of sites can be easily identified and blocked.

Absolutely. For half the world that objects to this stuff, they've got an easy way to block it. And for the other half, they've got an easy way to find it.

[dailypress]

ICM Registry, the company behind .#*$!, today announces it will be extending its Sunrise period due to the volume of prelaunch interest in the domain. The new sponsored top-level domain (sTLD) going live later this year, has been created to clearly signpost adult entertainment on the Internet and to meet the needs of the adult entertainment industry. ICM Registry received nearly 900,000 expressions of interest for .#*$! domain names during its pre-reservation process.
[icmregistry.com...]
...another update:
[icmregistry.com...]