I have realized I may have to purchase the domian soon and I have been thinking about how to evaluate it.
I immeditatly thought of Estimated Avg. CPC (for 1st position) x number of global monthly searches this seemed like a fair way to me. Obviously you have to factor in the eventual ranking of your site and a few other things but it gave me a reasonable figure.
Forgive me if this is standard procedure or if its way of base. I guess im thinking out loud.
Are there any others ways?