I'm watching TV at lunch and they announced a new product in the financial sector (country specific). I dashed to the computer and registered the singular and plural of both the .com and the ccTLD. The product/service is four words, but it's distinctive. The product would be described and searched for on all four words in order.
How would one appraise something like that? Slap up a '$500 buy me' on the site and wait for the sudden but inevitable profits to roll in?
Or should I keep it because they'll be worth more as they age? (i.e. as the product/service becomes commercially available).