I have a video production company (called here Example Road Media) and have been using exampleroad.com as the primary domain with exampleroadmedia.com as an alternate redirect. A few months ago I purchased the acronym .tv (i.e. erm.tv) which is also redirecting at the moment.
We're getting ready to launch a new site for the business, and debating whether to switch to the .tv as the primary with the others redirecting. My first instinct is that shorter domains are better, and may appear more reputable, but I'm not sure if there's still a stigma around non-.com sites that would make it less successful. We don't currently have much SEO equity in exampleroad.com, so I'm not too worried about losing current ranking (one of the goals of the new site is to greatly improve that ranking).
In addition to the length, some people seem to have a hard time spelling the first word in the name (which never occurred to us when we named the company). I can/will buy all of the spelling variations of the .com, but avoiding that misinterpretation altogether seems better.
Since the majority of our traffic will come through links from Google/craigslist/emails/etc., and the rest that are passed via word-of-mouth may be helped by a shorter, easier-to-say domain, is there a downside to using the .tv domain?