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Longer .com or short .tv?

For video production company



11:34 pm on Nov 26, 2010 (gmt 0)

I have a video production company (called here Example Road Media) and have been using exampleroad.com as the primary domain with exampleroadmedia.com as an alternate redirect. A few months ago I purchased the acronym .tv (i.e. erm.tv) which is also redirecting at the moment.

We're getting ready to launch a new site for the business, and debating whether to switch to the .tv as the primary with the others redirecting. My first instinct is that shorter domains are better, and may appear more reputable, but I'm not sure if there's still a stigma around non-.com sites that would make it less successful. We don't currently have much SEO equity in exampleroad.com, so I'm not too worried about losing current ranking (one of the goals of the new site is to greatly improve that ranking).

In addition to the length, some people seem to have a hard time spelling the first word in the name (which never occurred to us when we named the company). I can/will buy all of the spelling variations of the .com, but avoiding that misinterpretation altogether seems better.

Since the majority of our traffic will come through links from Google/craigslist/emails/etc., and the rest that are passed via word-of-mouth may be helped by a shorter, easier-to-say domain, is there a downside to using the .tv domain?



1:32 pm on Nov 29, 2010 (gmt 0)

WebmasterWorld Administrator webwork is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

In the era of expanding sources of streaming media isn't "tv" a bit suggestive of "old media"?


3:59 pm on Nov 29, 2010 (gmt 0)

That is a good point, but I see more web video/streaming video businesses using .tv domains than TV-related ones. Do you think people will see it and think we only do video for TV, or can TV mean video even if not on a television?

I guess if it takes this much justification, we should probably stick with the .com...


4:32 pm on Nov 29, 2010 (gmt 0)

There is someone who posts here with a successful .tv or two, sorry, can't remember who right now.

For SEO purposes I'm fairly sure .tv is not a problem, even though it is a ccTLD it seems to get a good coverage and many countries are using it for their tv stations.

isn't "tv" a bit suggestive of "old media"?

I watch vhs/cd/dvd/avi/mkv on a tv, what's wrong with it? Should it be changed simply because new delivery methods have been invented?

Ok, let's create .vdo and that should keep everyone happy:-)


4:37 pm on Nov 29, 2010 (gmt 0)

WebmasterWorld Senior Member ken_b is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

Maybe use both. The longer for the main domain, the .tv for your own version of a url shortner, as well as for video etc.


8:33 pm on Nov 29, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

I have a fairly successful .tv site. Ranks well in SERPS. We chose it because it was a keyword.tv name that was our exact keyword.

Our site is related to TV, so it made sense. We even got a few wikipedia links over the years, so folks seem to accept it as legit.

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