Welcome to WebmasterWorld Guest from 18.104.22.168
How do you folks feel about having someone pick up the phone to call, to sell listings in what objectively could be said to be a quality niche or vertical directory?
Is this a viable model still?
What will it take for the directory model to sustain itself going forward?
[edited by: Webwork at 4:20 pm (utc) on Oct. 6, 2008]
[edit reason] Edit per sticky dialogue [/edit]
Those are a few factors that come into play.
There are so many versions or flavor of "directory". Stand alone generic directories. Directories found within active local or industry sites. Directories such as DMOZ with a community of editors and so on. Given the variety of directories I think it's hard to say that the model won't stand the test of time. It's mostly a matter of utility and traffic.
I don't see search engines falling in love with anything that competes with them in driving traffic but I don't see how a search engine can claim a "search integrity" if it were to to apply sweeping "diminished relevance" to directories. Not all directories are created equal and therefore do not deserve equal mistreatment, so to speak. :P
Therefore, I think there will be peace . . with conditions.
Phone calls to solicit business? I think that's how the yellowpages do business. Just don't run afoul of any "do not call list" limitations.
[edited by: Webwork at 4:46 pm (utc) on Oct. 6, 2008]
But every niche directory is different, so it's certainly possible. Experiment!
As for the directory model, I think it has survived a lot, and will continue to survive - but I don't think it will ever be the money-earner that it was briefly while people saw directories as a route to Google's heart. Them days is well and truly gone!
I think directories are (slowly) regaining their reputation as a resource for web users, but they will never regain their 'get rich quick' reputation (though there's still any number of 'link directories' out there, trying (unsuccessfully) to prove me wrong!
In a handful of IYPs where I have contacts, most sales come as a byproduct of face-to-face print directory sales. Telesales is relatively minor. These companies also have premium voice and mobile offerings, so they can afford to have thousands of salespeople on the road.