Welcome to WebmasterWorld Guest from

Forum Moderators: Webwork & skibum

Message Too Old, No Replies


Why does any given directory suck more than any other?

5:23 pm on Oct 28, 2006 (gmt 0)

Moderator This Forum

WebmasterWorld Administrator webwork is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:June 2, 2003
votes: 56

No, this isn't an invitiation to flame the ODP, so don't even bother.

This is a more general invitation to comment on why - without naming names or dropping identity hints - you would say that #Directory.com or #Guide.com - sucks.

Well, perhaps in the case of the global directory players - who have thicker skins and fewer excuses - I might make an exception to the "don't name names" rule IF you are fact specific about the user experience problems. Example: YellowPages.com, Yell.com and the billion dollar capitalization level of global directory. Let's not go naming the 2d, 3d and 8th tier players please.

What is it that makes your visit to, use of, or submission to a directory suck?

Are there "degrees of suck"? If so, then what contributes to high levels of suckiness? Name the factors.

The obvious one: Sir Spam-A-Lot Directories. Nothing but affiliate or sales lead links.

What bugs you? What gives the directory model a bad name?

What sucks? Why?

[edited by: Webwork at 5:35 pm (utc) on Oct. 28, 2006]

5:38 pm on Oct 28, 2006 (gmt 0)

Junior Member

10+ Year Member

joined:Mar 14, 2005
votes: 0

1) Too many irrelevant ads like on yahoo.

2) Too much PPC arbitrage (see 1)

3) No links to the company websites.

Outside of that, SuperPages.com, YellowPages.com, Yell.com, etc - they are all just like DMOZ clones of old waiting to die.

What would make them better? Industry specific knowledge and categorization.

6:29 pm on Oct 28, 2006 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Jan 30, 2001
votes: 0

I don't use many directories: most of them seem to be made from recycled Hoover parts, for sure.

But yellowpages and superpages and Google Local are obvious exceptions: they are absolutely authoritative (compiled from THE source), extremely reliable (their author is used to handling large volumes of data and getting it mostly right, for critical business reasons) absolutely comprehensive in their niche (every business has a phone!).

In addition, they've each put considerable work, in their own way, to make that data more usable: searches, maps, categorizations with a long history of development for their user base.

They have no competition. Oh, sure, there are other startup-type sites that lease and republish data, but (sort of like most ODP clones), their added value is negative. It is the rare clone (like Google) who (by dint of extremely-large-scale data archives and heavy-duty processing) can add enough significant value to compete. The other clones have nothing, nothing but the potential to improve society greatly (by, of course, dying as quickly as is compatible with excruciating pain.)

These define the Ideal for "directoryness." The natural source for a directory is someone who has OTHER motives for knowing that data and keeping it accurate. For example, industry associations, denominational headquarters, government agencies, etc.

Even the largest synthetic "outsider-built" directories (like Yahoo and the ODP) take a great deal of work to maintain, for an inevitable loss in accuracy, comprehensiveness, and authoritativeness. And so, sensibly enough, neither of those try to compete with the PHONE directories.)

And from there, it only goes downhill.

The "commercial" directories (that is, classified ad farms with delusions of adequacy) are on the wrong side of all the economic and data-flow constraints. It SAVES them money not to list some business which doesn't pay -- therefore they are eternally going to be non-comprehensive. With no well-known, reputable publisher and no documented data-collection process, they can not possibly have any authoritativeness. Their interests are opposed to both the listed entities and the public, so they wouldn't be relied on by any reasonable person.

In order to avoid attempts to build perforated low-pressure chambers, what MUST you have?

(1) Authoritative source ("I'm building a new directory, I found your name in another directory and you can pay to be in mine too" is flat out never going to seal a vacuum chamber!)

(2) Local knowledge. If some dude in Eastern Europe or India can clone your data and produce an equally unique site, you all are eventually going to lose out to programmers from the deepest pit of the third world--wherever HTML skills are cheapest. Figure on HTML skills being a free give-away (they are already, for all practical purposes), with the ONLY thing you have that's worth spitting on, is your own unique SUBJECT-RELATED skill and experience.

(3) Added INFORMATIONAL value ("What would you like for your company description? Sure, I'll say it's got the best views in South Berwick with exemplary service and out-of-this-world cuisine!" is just going to cut another hole in the plenum. If people don't see an author as being free to go beyond faint praise and say something bad--or exclude for cause--they'll know it's just an integrity-free shill-for-hire.)

(4) Lots of sweat equity. It's a lot of work to transcribe personal knowledge into any kind of schema. Count on lots of work from the people who have that local knowledge. Or count on being used for a colander, not a vacuum chamber.


Join The Conversation

Moderators and Top Contributors

Hot Threads This Week

Featured Threads

Free SEO Tools

Hire Expert Members