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Commercial internet directory of your dreams

         

nalavanje

6:27 am on Aug 24, 2003 (gmt 0)

10+ Year Member



How would your perfect commercial internet directory look like?
All existing ones have some, or many weak spots.
For example DMOZ site review time in many cases is just ridiculous.
Yahoo asks too much money (for most people) etc..
I would like to find out what everybody thinks how perfect directory would look like.

nalavanje

6:38 am on Aug 24, 2003 (gmt 0)

10+ Year Member



And yes, I'm aware that DMOZ is not commercial directory.

dmorison

6:45 am on Aug 24, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



  • At least a token amount to be paid for inclusion as the first line of defence against spamming. Of course this causes the old Catch 22 conundrum - how do you get the first advertisers (listees) to sign-up?

  • No human editorial or review process. You pay - you're in.

  • User / community moderation of listings to deal with the get rich quick and instant weight loss morons, and as the second line of defence against spamming

    Note: you might ask yourself if moderation is fair given that you have paid for inclusion. I think so - you just have to make it plain and clear to advertisers signing up that their listing may be moderated below a default viewing threshold. If their site is just pop-up city then they get what they deserve.

  • Randomised viewing of listings so that traffic distribution is fair. You can't go sending 1 million hits a day to "Aardvark Website Design" whilst "Zulu Website Design" gets none.

    Note: yes I know the Yellow Pages list alphabetically but they can't help it. We've got technology on our side now - let's move on.

  • victor

    8:25 am on Aug 24, 2003 (gmt 0)

    WebmasterWorld Senior Member 10+ Year Member



    Make it commercial all the way to encourage usage and corrections....

    ....If I, as a user, first report a mispelling, broken link, inappropriate link mirror site, etc, I get a USD25 bounty.

    That's gets away from the DMOZ idea of everyone being a volunteer and moves much closer to the commercial ideal that there's money in it for everyone.

    Each organization that lists a site pays a USD250 deposit per site -- which they get back after three months, less any error bounties paid. If the whole deposit is used up, they get deleted and can resubmit with another USD250 deposit. That would really encourage guideline reading before submitting.

    Duckula

    8:29 am on Aug 24, 2003 (gmt 0)

    10+ Year Member



    Of course this causes the old Catch 22 conundrum - how do you get the first advertisers (listees) to sign-up?

    The first advertisers don't pay. They are picked from a web of trust and used as "bait", of course.

    Powdork

    8:38 am on Aug 25, 2003 (gmt 0)

    WebmasterWorld Senior Member 10+ Year Member




    Here are some ideas, in no particular order
    All under the Plex of Google,
    Start with dmoz, then get your own editors. Editors are allowed use of the API matching their proficiency if they like. The directory is set up so that it can be easily spidered to determine changes in content that should be looked at by an editor. ALL editors can then be directed to cats needing help to greenbust. Those edited by someone not quite so experienced in the field could be added but earmarked for later review. There would be some limited negotiation in regards to title and description. Sites could be added via an add url form but only given a spiderable link upon approval from a human editor. Categories are spidered regularly and updates are sent to higher up editors to list a category's efficiency.
    ALL COMMUNICATION AND DECISION MAKING PROCESSES WOULD BE OPEN!
    Abuse reports would be answered rather than the typical 'We have made our decision but can't tell you'. Hovering on the link would give a screenshot of the page.

    choster

    2:18 pm on Aug 25, 2003 (gmt 0)

    WebmasterWorld Senior Member 10+ Year Member



    Perfect for whom? Perfect for the end user? Perfect for the site owner? Perfect for the SEO? Perfect for the advertiser? Perfect for the third party webmaster? The directory dmorison describes is an SEO's dream and an end user's nightmare.

    What is "too much" money-- too much by Fortune 500 standards? Too much by OECD standards? A Yahoo listing could be $10 for life and still be priced out of reach of central Africa. If Yahoo can sustain itself by charging $300, it would seem that $300 is the market price.

    Is this a general purpose or a specialty/niche directory? Does it list information about the site or about the business/organization? How much information? How do you ensure that it is updated?

    dmorison

    7:38 pm on Aug 25, 2003 (gmt 0)

    WebmasterWorld Senior Member 10+ Year Member



    The directory dmorison describes is an SEO's dream and an end user's nightmare.

    Can you elaborate?

    choster

    9:19 pm on Aug 25, 2003 (gmt 0)

    WebmasterWorld Senior Member 10+ Year Member



    Sure.

    No human editorial or review process.

    User / community moderation of listings

    If it works, it would be anarchy. What happens when a committed group of users decides they don't want to see a listing for reasons other than the merits of the site itself? Suppose, for instance, that Microsoft developed a new product that threatened an open source favorite (hypothetically, of course). I could easily see a horde of Slashdotters descending upon the category to vote the MS site into oblivion.

    Or consider the fact that some unscrupulous webmasters have gone so far as to get multiple ODP logins, then carry on solipsistic conversations in the internal forums about why a site should be deeplinked or multiply listed. If they'll go that far, how, do you patrol who does and doesn't get to register an opinion on a listing from a much broader pool?

    Do you remember the recent controversy involving townhall.com's web directory? Users used to be able to cast votes for links they thought were more worthy, and sites with high ratings became featured sites. And, to the chagrin of the owners, neo-Nazis succeeded in getting one of their sites listed and voted to the top.

    Besides, you need editorial supervision regarding stylistic conventions for titles and descriptions, and the placement of sites within a taxonomy, and the shape and structure of the taxonomy itself.

    Community moderation makes certain assumptions about the community-- that it is representative, active, educated, well-intentioned, and participatory. That is in effect what ODP attempts to do-- develop a community that is equipped to identify and classify websites-- however imperfectly. But I don't trust cnet.com product ratings, do you? I don't trust online movie ratings based on community votes, do you?

    synergy

    9:27 pm on Aug 25, 2003 (gmt 0)

    10+ Year Member



    Anyone have the time or resources to develop this "perfect directory"?

    The folks at the ODP are not out to screw anyone nor do they ignore quality sites that are submitted.

    nalavanje

    5:02 am on Aug 26, 2003 (gmt 0)

    10+ Year Member



    Perfect for whom?
    Sorry if I was not clear enough. This is webmasterworld so I was asking webmasters of course. To be a little more precise I had anyone who has interest in promoting a site in mind.

    What is "too much" money-- too much by Fortune 500 standards? Too much by OECD standards? A Yahoo listing could be $10 for life and still be priced out of reach of central Africa. If Yahoo can sustain itself by charging $300, it would seem that $300 is the market price.
    Frappuccino in Starbucks costs $3.50 and people are still buying it. Is that means it is worth $3.50 well... yes, ... let me think again ...not really.

    Is this a general purpose or a specialty/niche directory?
    Sorry I didn't specify. I had general purpose directory on my mind.

    Does it list information about the site or about the business/organization?
    About site.

    How much information?
    No too much.

    How do you ensure that it is updated?
    There are many ways to do this. I don't see any problems there. What exactly you think it would be a problem?

    Anyone have the time or resources to develop this "perfect directory"?
    Well.. I don't know for any yet. Do you?

    The folks at the ODP are not out to screw anyone nor do they ignore quality sites that are submitted.
    My opinion is that DMOZ is the closest match for this "perfect directory". The only problem is that is based on volunteer work. And that is why it has problems that it has.
    I think the prefect directory would be DMOZ with paid editors. Let's say they charge $50 for submission (7 days guaranteed review). I would be the first one to pay.

    Powdork

    5:25 am on Aug 26, 2003 (gmt 0)

    WebmasterWorld Senior Member 10+ Year Member



    Too much by OECD standards? A Yahoo listing could be $10 for life and still be priced out of reach of central Africa.
    Then how would they have a site to get listed? The hosting and registration are already too much of a burden.
    There are a lot of people unhappy with the ODP, myself included. Many of these disenchanted souls will still tell you the ODP is the closest thing to a perfect directory (myself included again). However, suggestions on how to make a better directory, as in this thread, are ridiculed by editors. It is understandable that when people work so hard for no money, they get a little defensive when someone says it could be better.
    I strongly feel that the ODP must require a paid inclusion to pull itself out of the quagmire in which it currently resides. I just think Google could do it better. Besides, then it would be the Google Open Directory Project (GODPee).

    Woz

    6:45 am on Aug 26, 2003 (gmt 0)

    WebmasterWorld Senior Member 10+ Year Member



    >Of course this causes the old Catch 22 conundrum - how do you get the first advertisers (listees) to sign-up?

    Two paths I have been thinking of are:-

    1) All listings are free if and when we find you and we set your title/desc/keywords etc, or $X to submit/edit and you have a say in the listing details subject to editorial policies.

    AND/OR

    2) Basic listings are always free, advanced listings costs $X and get you extra details, some promo blurb, etc.

    Both of these would be dependant on first generating acceptance in the subject area and then a track history.

    Onya
    Woz

    hutcheson

    1:41 pm on Aug 26, 2003 (gmt 0)

    WebmasterWorld Senior Member 10+ Year Member



    >>I think the prefect directory would be DMOZ with paid editors. Let's say they charge $XXX for submission (XX days guaranteed review).

    You know, this is beginning to sound an _awful_ lot like Google Adwords displayed on Google Directory pages.

    Brad

    2:26 pm on Aug 26, 2003 (gmt 0)

    WebmasterWorld Senior Member 10+ Year Member



    >> No human editorial or review process.

    This pretty much defeats the one advantage directories maintain over spidered search engines: sound human judgement.

    Once you abdicate human judgement you end up with just a paid FFAL spammed out by SEO's. ;)