Ideal content length in mid-2020

[Akash]

We are hearing a lot about shorter attention span. Keeping that in mind, if I break my 2000 words long articles into 400-500 content pieces ( lifestyle sector) would that work? My content is informative and well-researched. Would I get rewarded in terms of authority and traffic?

Thanks.

[Dimitri]

[webmasterworld.com...]

[JorgeV]

Hello,

Would I get rewarded in terms of authority

I don't think that content length make a site/page more or less authoritative.

[aaq8700]

The option of breaking your content into 4 separate articles (like a blog series with 500 words each) with a relevant focus (SEO) keyword is beneficial for SEO.

Articles with less than 1,000 words can still rank and get traffic, but it depends on multiple factors.

[tabs]

John Mueller says that doesn't matter what length is your content for Google.
But most webmasters make their content better and longer than competitors have because there's a "thin content" thing.
Anyway, you can run some a/b tests by writing a few bylines articles

[Himanshu77]

I think your competitors set an ideal content length for you. If you want to outrank them then your content must be as long as theirs.

[JorgeV]

Beware of the lengh of content, few people read, most scan, if the information does not pop immediately, they'll click the back button.

As a user, I know that I 'll leave a page , if I see endless sentences of no interest.

I see more and more sites (more or less) explaining plenty of things, before giving THE information that the page is supposed to be about.

This remains me, when, in school we had a write a paper about a subject, and the teacher was requesting a given number of words or pages.

[HereItIs]

Hi there!

As I heard from a friend of mine, who is currently working as a SEO, he said that currently they are trying their best to make as long and well-structurized articles as possible. They are trying to make like 5-6 weak and small articles into one massive informational text.

[JorgeV]

Hello,

I heard from my neighbor who has a cousin who is married to a guy who is cleaning the windows of the office of a company which has just fired its SEO expert, that, since Google is now able to understand and index individual passage from a page [ [webmasterworld.com...] ], the lengh of a page is again less relevant, and what matters is to present quality information, in a simple way.

[lucy24]

since Google is now able to understand and index individual passage from a page

Haven’t they been doing this for ages? I can’t even remember how many years it is since I first noticed G referers landing on a fragment rather than the page-as-a-whole.

[phranque]

Haven’t they been doing this for ages? I can’t even remember how many years it is since I first noticed G referers landing on a fragment rather than the page-as-a-whole.

recognizing an html element that has a document fragment identifier is not the same as recognizing a passage within the text of a document.