Content Marketing Tool for B2B

How Hubspot faring with their pricing

[Young_Bee]

What are the best content marketing tools available in the market for medium sized company? I am using Act-On, however, looking for the better option with reasonable pricing. I know Hubspot is really popular, but want to know how they are faring with their pricing plan.

[ergophobe]

When you say content marketing tools, what exactly are you looking to achieve? What features do you need?

[tangor]

You can attempt to automate marketing leads, but the best way to do it is yourself. Know your niche, know your intended customers, and do it in a personalized way. Your conversions will go through the roof. There is no replacement for that "human touch".

(Marketing since 1966... before there was a web, much less bbs systems! Cold calling from the YellowPages, et al. Even just walking down the street.)

[tangor]

Followup:

Today's search engines provide all the tools needed to develop your contact lists IF YOU ARE INTENDING to do all your sales via the web. This information is free. All you have to do is collect it. Some boolean rules can help define your search results to nail a specific niche business, if required.

Plug in and software "solutions" drain the market budget and will not provide much better results than standard advertising (10% of every 100, though these days that might be closer to 3-5%). Your cold calling (DIY) might achieve 12-15%. And if you are really good at what you do, reach that magic 20% number.

Automation can help, but does not replace, a salesperson (PC requires I use that term, sigh).