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Are 'blogs' devalued?

Thinking about renaming my blog folder

     
4:05 pm on May 20, 2009 (gmt 0)

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Hi,

I work with a website that uploads fresh content daily.

I think it's devalued as its marketed as a blog instead of a news portal.

I'm considering renaming the blog folder (with 301 redirects) and marketing it as something relevant - industry news, market watch etc

Has anyone had anyone had any success in hiding the fact their site is a blog?

Thanks
Donal

4:19 pm on May 20, 2009 (gmt 0)

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Looks like a blog, swims like a blog, and quacks like a blog... Must be a blog!
3:53 pm on May 21, 2009 (gmt 0)

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What makes you think a blog would be devalued in any way? Content is content.
3:56 pm on May 21, 2009 (gmt 0)

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Well would BBC / CNN be happy calling their main news website a blog?
8:15 pm on May 21, 2009 (gmt 0)

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I would say the opposite - blogs are overvalued. They get normal Google SERP listing and many searches show "top blog results" at the top. And Google built an entire system to search only blogs. [edit - comparison to a "regular" site not news]

But 800 words of content is 800 words of content no matter what the medium is for delivery.

[edited by: BradleyT at 8:16 pm (utc) on May 21, 2009]

9:02 pm on May 21, 2009 (gmt 0)

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Well would BBC / CNN be happy calling their main news website a blog?

Probably not, because their main news Web sites aren't set up as blogs. But there are plenty of news sites (possibly including the BBC and CNN) that have blogs and use the "b" word without shame.

7:49 pm on June 14, 2009 (gmt 0)

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I think you could probably rebrand the site without moving the content. The average user won't know or care if you move the content.