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First, does content means only text? If not, what else does it refer to?
When people say "Your site should have good content. Include your keywords appropriately in the content", do they mean just the text? (though i know keyword can be used in the link text and the metatags)
Second, our site offers online music. None of our competitors have added text in the homepage and they still rank high. Where and how do you think they would have used their Keywords?
I want to stay conventional by following the trend of not using text. And I think it is fair on the visitors' part who come to our site to listen to music and not to read text.
Can you suggest any way to add keywords to my homepage(other than in the link text and the meta tags)?
Titles of each webpage. Structure of your website. Exact tags to pictures and videos That's the basic site. Now, beat your competition on what they don't do, without doing it obviously. Make specialized and matching contents they don't have.
Folders: Music/Artists/Albums/Singles/Biography/Lyrics/Music Videos
Begin sorting and creating and structure your site the most logical way you can think of with the above categories, and make matching articles related to above textual categories (biography/lyrics)
Relate the links. For instance if you surfed in under a specific album, then use the standard method of your business to display the result. Then make a little list of related links to the album in the bottom of the display
for instance "More About this: Lyrics, Artist, Biography, Videos".
It's not inconvenient or different to the user, it's just an added bonus, if they're interested - and you'd be surprised about how many sometimes are actually looking for text about music or musicians, and you've got an edge on your competition. But of course, it would be alot of work.
Just suggestions and ideas, have fun and enjoy,
If you're a general music store then structure with appropiate folder to the content i.e
*just an example of how it could be structured, which would make it easy for you to make corrections, and easy for se's to pick up on.
Most search engines picks up on the logical structure, and can figure out what your site is and isn't based on very little information like that - even if you just had blank pages with nothing than a title and a design - based on the folder structure.
That's also why for instance google has tried to persuade webmasters not to make "stub" pages ... because they have a really hard time figuring out that there's nothing on the site yet - without doing a complete analysis of the design and website (which imho takes up alot of resources)
That's another discussion though, but the point is: There's alot of options available as in tags, alts, titles, structure, domain, etc... you'll want to use as many as possible while doing as little as possible, and hopefully make more money because of it.
*all of the above is to be considered a work of fiction and does not necessarily imply any connection with reality whatsoever -
Put your users first, and you won't need SEO.
If a site offers free music - and nothing BUT free music - what is wrong with nothing but song-title links pointing to .mp3 (or whatever) files?
Nothing wrong with it at all. Sounds to me if you just want to download free music, that's the kind of site you want to go to. I think search engines will figure that out OK.
If you have other content on your site, (reviews, etc.) then you might do some SEO fiddling with URLs, titles, etc. I hope, though, that you don't stuff the reviews full of keywords that spiders might like but might not serve your users so well.