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Also, there is an SEF plugin for URL's, but it seems like this is already included in the newest release of Joomla (I have found a copule of SEF things under one of the categories in the admin panel). Is there a difference to the add on one that you can download (is there a better one out there than what comes with it?) Thanks!
A relatively new SEF add on (sh404SEF) is getting good reviews, but I have not played with it yet.
Joomla SEF Patch adds some important things left out in the original implementation, like proper title tags, robots meta-tag, removing the generator meta-tag, etc.
After that its all about what you want the site to do...