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Mochila has traditionally allowed publishers and editors to purchase single articles from wire services and a number of premium publishers.
Now, through separate deals with the online ad vendors 24/7 Real Media, Quigo and Tacoda, editors can elect to cherry-pick select articles for their publications via the Mochila marketplace and run ads alongside those articles rather than pay for them.
From what I gather, they are fairly selective about who they accept into their publisher program.
Also, no information is available on the publishers ability to run advertising from other networks like Adsense and YPN.
