Forum Moderators: not2easy
I am still relatively new to the SEO world. I currently work for a real estate company and we're really trying to boost our site's SEO. I've been asked the question about auto-rotating content on our site for SEO purposes. How would I go about doing this? Is this a good thing for SEO? Would I require special software to have the ability to rotate content? I need all the help/advice I can get when it comes to this. I would also like to start a blog which I feel would also help with SEO but so far haven't been able to convince my superiors this is a good thing. Any advice?
If 95% of people are fresh from the search engines, then rotating text is wasted on them; they've never been before, and may never again, so a page that simply evolves over time, would have the advantages of stability and being up to date. Some rotating text systems leave the content as invisible to SEs, so can be a disater for you key page.
On the other hand, if you get a fair proportion of returners, then there may be mileage in a rotation - provided it's not iframes or javascript or some other system that makes the page a black hole to spiders. And to some browsers!
Simply rotating content doesn't help with the searh engines, indeed, it leads to searchers thinking "This is the wrong site - 'bye".
Change for the sake of change doesn't really help anyone - unless, as I say, repeat visitors are a major issue and you have nothing new to say.
As the main page is so vital to both humans and SEs, I'd go for stability, though new links, and features won't hurt.
Don't forget the site has many pages - not just the one. If he's worried about other topics not being picked up - the answer is more, new , extra pages.
In fact, the answer is nearly always more, new , extra pages. :)
I'd distinguish between "fresh" and "rotating". Like a news site, your key pages can summarize and link to new content on other pages. Merely changing the same old stuff in and out doesn't seem advisable.
Changing content can perplex visitors from search engines. If they found your site because they searched for "collecting widgets" and your home page featured an article on that topic, but see an article on "cleaning widgets" when they arrive, they may hit the back button.
