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Facebook set out its stall to unseat Google and be at the heart of the web experience... "We are building toward a web where the default is social," said Mark Zuckerberg, Facebook's founder.
Mr Zuckerberg unveiled a number of products aimed at putting users and their friends at the "centre of the web". The most significant was an open graph protocol to let publishers tag their content by type along with a "Like" button that partner sites put on their webpage. This allows users to indicate what they like on a website, be it from photographs to news items and from clothes to music.
That information will then be stored by Facebook the way it already stores connections between people. At the same time any website will be able to take those individual preferences and use them to tailor a more "personalised online experience" for the user and their friends.
Crucially all this can only happen when users are logged into Facebook and "makes it easy to make any page (on the internet) a Facebook page," said Bret Taylor Facebook's director of platform.
Change or Die
Am I the only one, or is the beginning of the end of FB.
Facebook, like a mirror, will feed our narcissistic egos, and will survive for a long time.
the real face behind Facebook is the 40-year-old Silicon Valley venture capitalist and futurist philosopher Peter Thiel. There are only three board members on Facebook, and they are Thiel, Zuckerberg and a third investor called Jim Breyer, from a venture capital firm called Accel Partners
THE THIRD BOARD member of Facebook is Jim Breyer. He is a partner in the venture capital firm Accel Partners, who put $US12.7 million into Facebook in April 2005. On the board of such US giants as Wal-Mart and Marvel Entertainment, he is also a former chairman of the National Venture Capital Association (NVCA)
Facebook's most recent round of funding was led by a company called Greylock Venture Capital, which put in the sum of $US27.5 million. One of Greylock's senior partners is called Howard Cox, another former chairman of the NVCA, who is also on the board of In-Q-Tel. What's In-Q-Tel? Well, believe it or not (and check out its website), this is the venture-capital wing of the CIA.
In-Q-Tel, which "identifies and partners with companies developing cutting-edge technologies to help deliver these solutions to the Central Intelligence Agency and the broader US Intelligence Community (IC) to further their missions"
October 27, 2004
Mountain View, CA
Google Inc. (Nasdaq: GOOG) today announced it acquired Keyhole Corp., a Mountain View, Calif.-based digital mapping company.
Financial terms of the deal were not disclosed.
Please don't use it, don't give them your data and control.