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Playing with fire?

         

Air

2:19 am on Sep 6, 2000 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I have sent emails to a number of search engines asking them to clarify their position on cloaking. Referencing their ambiguous guidelines regarding this technique.

None of the engines that provide guidelines spell out clearly IMO that it is unacceptable.

Altavista uses the wording:

Some other people submit pages that present our spider with content that differs from what users will see.

From one point of view that would mean no cloaking. But use the word content to mean what the site is about, and it is entirely different - now cloaking would seem ok if the spider sees what the site is about and the user gets information relevant to what the spider saw.

Google has this to say:

Google may permanently ban from our index any sites or authors who engage in cloaking to distort their search rankings.

Now had they stopped at the word "cloaking" it would be clear. Adding "to distort their search rankings." makes it an ambiguous statement, and would lead you to believe that if you are not distorting your search rankings (irrelevant content, and other forms of spam) then it is acceptable.

I also asked them what they suggest for protecting your code since it damages their index when copied pages are submitted until both get removed, and is a no win for the webmaster(s) involved or the engine.

Doubt I'll get any replies, but am I playing with fire? In this case it may be cold fusion ...

littleman

6:06 am on Sep 6, 2000 (gmt 0)



I hope they get back to you! You are probably right, but it would be nice to pin them down to an actual policy.

Doesn't microsoft.com UA deliver? I doubt google would ban them.

bigjohnt

3:21 pm on Sep 7, 2000 (gmt 0)

10+ Year Member



After much soul searching, and listening to many experts here and elsewhere, I have re-formulated my personal opinion of cloaking. The issue here is similar to any technology. Neither good nor bad, depending on the ethical versus non-ethical use.
The search engines should APPLAUD and SUPPORT "ethical" use of cloaking, doorways,or redirects. Re-directs eliminating the extra click on doorways, is actually a service to users, when directed to relevant sites. As the "bad guys" will use any developed technology to steal, misdirect and otherwise dilute the relevance of the SE listings, having the "good guys" using the same technology to drive relevant traffic to relevant sites assists the engines in their quest for relevance.
My Christmas wish is that all of the SE's, when faced with a "cloaker" will measure the relevance of the site versus the cloaked page, and kick/ban or allow based on their own self interest - RELEVANCE.

Brett_Tabke

4:00 pm on Sep 7, 2000 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



>I have re-formulated my personal opinion of cloaking.

Hey, that's my line - go get your own! :)

I've had an ongoing love/hate relationship with cloaking since I first tried it in 96. At that time I wasn't really into it for SEO sake, but for optimizing between Lynx and Netscape. I didn't care for it because of the management overhead.

Then in mid to late 97, I started to nail the algo at infoseek (along with dozens of other seo people). Optimize a site in the morning, and have it listed by sundown. Those were the days eh?

The only trouble was I started to notice that after I hit the algo on about a thousand keywords, suddenly, my pages started to show up on dozens of sites. hmmm. suppose the two were related? I nailed the algo in August of 97 on Infoseek using a program running on a computer1

I'd heard people talking about a thing everyone was called Stealth (nobody had heard of cloaking back then). So, I started just hiding my meta tags from people while delivering them to search engines. I remember one moment in particular while blindly stumbling through Infoseek results - now this is cool stuff (love it).

So, I went insane with cloaked pages from 97 to mid 98. When I do something - I do it. I went from doing 4-5 thousand pages of my own to nearly 100k pages for clients in 98. Wow. major league cloaking overload. My God, that was just 28 months ago - it seems like a lifetime.

Then I happened to get a visit from a stock user agent from the new Excite@Home partnership. Two days later our 15k referrals a day from AOL/Netscape went to zero on dozens of domains that were registered in the same name. I lost two top notch cash cow clients over it. That week I removed all cloaking. (hate it)

Since then, it has been an up and down love/hate relationship all the way. I've tried going cold turkey twice and been completely unsuccessful. I keep crawling on back. The current thinking now is to wait for a page to start to pull from some top keyword and then go cloak it after-the-fact.

--
1 Ok...it was a commodore 128. But, it did have the 20mhz accel adapter. The real historical footnote is that the ml program was converted to perl and it now runs about twice as slow on my 500celeron. I will deny any knowledge of this post.

PeteU

5:29 pm on Sep 7, 2000 (gmt 0)

10+ Year Member



exactly my feelings re: cloaking and redirects - relevence

it seems the key to succesfull cloaking is to have email notifications when something out of ordinary is happening and then rapid responce to cut the losses/fix problems
but its such a drag...

Brett, I used to be Amiga guy :), that litlle box ruled and would be my choice still if commodore did not fold..
ahh well

drbill

4:53 am on Sep 9, 2000 (gmt 0)

10+ Year Member



Well i have been up and down with cloaking and Like you Brett I have aways gone back.. I have what I call throw away domains that I will use for awhile and then throw them on a "shelf" and use them again in 3-4 months :)I turn them around and use others.

>>> seems the key to succesfull cloaking is to have email notifications when something out of ordinary is happening and then rapid responce to cut the losses/fix problems.

i have that and trust me it is hard too keep it up.. you can save a few hits but not a lot as by the time you get the email they are onto you :o(

Air

1:08 am on Sep 22, 2000 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Update:
Well It's been more than two weeks since my e-mail went out, and not a peep.

lizzie

1:51 pm on Sep 26, 2000 (gmt 0)

10+ Year Member



I see this tag on webpages that do well
that I suspect of some sort of cloaking:
<base href="http://credit.money-savvy.com/">

This tag comes right before the end head tag.
What sort of technology is this page using?

I go to a website where I can "see what the search engines see"
and look at this and sometimes see a page with a lot of spam, then after I look at it that way a few times I don't see any spam as if they have switched it to a spamless page.

Air

9:38 pm on Sep 27, 2000 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



lizzie, please don't post the same question to more than one thread, it fractures discussions.

You have a response to this question at the other post [webmasterworld.com]

DaveAtIFG

7:22 am on Sep 28, 2000 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Hey lizzie, I got yelled at for this a while back too. I was a little embarrssed about it and didn't post again for a long time... and it was a big mistake. I started posting again after I realized how much time and effort some of these moderators put into these forums just trying to help folks, and I learned a lot more a lot quicker too!

Dave

vista

10:16 pm on Oct 18, 2000 (gmt 0)



Hello, Air, littleman and the rest,
So this is the place whre you are hiding. Finally "finish" some of my projects and have a bit time to read investigate and learn.
Well I am here.

I would just like to say that cloacking is not playing with fire, but a MUST for any serious webmaster. You work your butt off to make your site place well then any shmuck just copy paste all your work and get right with you or better. It happen to me. They were even so stupid they left my name in meta tags. :)

Cloaking will prevent this, period!

Fine inexpensive prog like the one you find in AV search for "cloak" will do just that and more.
Actually it's always interesting why, how and who comes top in the SE. After all they must use their own program to achive that. :)

Have a look!

my 2c

Cheers to all

Edited by: vista

littleman

12:02 am on Oct 19, 2000 (gmt 0)



Hello Vista, welcome to WmW.

qianxing

12:20 am on Oct 19, 2000 (gmt 0)



Vista, you might read into the threads on here about Google's page caching. Do your job too well, it ends up in Google, and people can see what Googlebot saw.

vista

12:37 am on Oct 19, 2000 (gmt 0)



Actually littleman we met in other forum about 2-3 years ago and you give me little secret about who is Air. I never forge it. :)
I have the prog but don't use it. Forgot the PW to access the admin panel and I feel so dumb that I don't even won't to ask the owner how can that be activated again. He has been always very helpful in the past and greatest guy in the world. :)
"now I can sent him email about the pw" :)

Seriously, this is one the best forums I know bout.
What a luck to stumble on this one.

Well, let's keep going.

Edited by: Air

vista

1:14 am on Oct 19, 2000 (gmt 0)



qianxing,
Sorry I am missed the point what you trying to tell me.

As for Gogle, I am there. All the top positions and no cloaking yet.

Air

2:57 am on Oct 19, 2000 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



hello vista, nice to see you here. Welcome.

[ooops! you'll notice I snipped the reference to my site as we discussed via e-mail - I appreciate the thought, but a no-no here at WebmasterWorld]

vista

6:36 am on Oct 19, 2000 (gmt 0)



No problem. I missed one. :)

drbill

1:52 pm on Oct 19, 2000 (gmt 0)

10+ Year Member



qianxing

There is a Meta Tag to keep you site from being cached. :)

And it works.

eljefe3

2:39 pm on Oct 19, 2000 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



<meta name="googlebot" content="nocache">

vista

11:18 pm on Oct 19, 2000 (gmt 0)



Ok guys I have one dumb question (be nice to me). :)
What is the point or advantage to use:
<meta name="googlebot" content="nocache">

TIA

littleman

11:58 pm on Oct 19, 2000 (gmt 0)



Hi Vista,
The google nocach tag will keep Google from creating a copy of your site in the search results. There has been much debate over the value of that tag. Some say it will destroy your listings. You could read some of our comments
here [webmasterworld.com].

vista

1:50 am on Oct 20, 2000 (gmt 0)



Thank you littleman, that didn't hurt a bit! :)

Ok, I went read the whole thing and it boild to this:
1) Gogle only
2) My site is cached already

Q:
Does the prog I am using detects Gogle?
a) if it does then I will use the tag
b) if it doesn't then feed Gogle with nice door page.

I guess I am going about the whole thing backwards.
I already have the cloak program and now I am trying to learn about cloaking. Shortly after I bought it I really got busy with many sites and did only VERY short testing. Now I am finally getting ready to use it to is full potential.

Can't wait to see what really it can do. :)