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Hoping to establish itself as the Internet's least intrusive search engine, Ask.com is empowering people to prevent their search requests from being deposited in data banks.
The new privacy control, called “AskEraser,” is scheduled to be unveiled Tuesday. When it's turned on, the safeguard purges a user's search requests from Ask.com's computers within a few hours.
(...) Because Ask relies on Google to deliver many of the text-based ad links on its pages, Mr. Leeds said some information about search requests and clicks will still end up on Google's computers even when AskEraser is turned on.
So who are they trying to attract?! Web-savvy privacy advocates will think it's junk, clueless users will get hoodwinked or will ignore Ask and just use Google instead (because they don't care about their privacy enough to switch).
Try explaining to non-webmasters what information is given away by their browsers, and how much can be gleaned through cross-site cookies and web bugs. So long as you're careful not to confound them with jargon, most people are surprised.