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Ask.com Renews AdCenter License with LookSmart



1:31 pm on Feb 20, 2007 (gmt 0)

WebmasterWorld Administrator brett_tabke is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month


IAC, has extended its license of LookSmart's AdCenter for Publishers through 2009. Ask.com leverages LookSmart's AdCenter as a component of its Ask Sponsored Listings PPC advertising program. Ask Sponsored Listings (ASL) is an automated open-auction system that allows search marketers to purchase, manage and optimize campaigns on Ask.com and its publisher network.


1:36 pm on Feb 20, 2007 (gmt 0)

WebmasterWorld Senior Member quadrille is a WebmasterWorld Top Contributor of All Time 10+ Year Member

Like a couple of drunks leaning on each other to stay standing.

Why don't they just get married, and stop pretending they can go it alone?


7:00 pm on Feb 20, 2007 (gmt 0)

well said Quadrille


3:12 pm on Feb 21, 2007 (gmt 0)

10+ Year Member

According to IAC's recent SEC filing ASK was the shining light of the empire, growing substantially. One would assume this success had to do in part with the selling of their own ads.
For LookSmart's part they have shown to have technology that has value. I did read somewhere FaceBook leased the ad platform however there are no PPC ads on FaceBook. Reed took them on as well but there seems to be no visible evidence there either.
I would conclude neither company is rolling over yet.


3:01 am on Feb 22, 2007 (gmt 0)

WebmasterWorld Senior Member quadrille is a WebmasterWorld Top Contributor of All Time 10+ Year Member

Ha! :)

While I'd happily join a discussion on the vulnerability of the markets to new tech PR, I really wasn't referring to current profitability; it was more a comment looking to the future.

Neither company has shown any signs of initiative or innovation for a long time; both have followed the technology caravan, not taken a lead. Both have been strong on promises, weak on delivery.

I am not suggesting for one second that either company is on the verge of bankruptcy, nor making a comment on the advisability of investing or divesting in their stock.

I have no special info, I am not a market man, and my comments should not be taken as implying any course of action is better than any other.

But they are a pair of sad companies, don't you think? :)


8:22 pm on Feb 24, 2007 (gmt 0)

5+ Year Member

Looksmart needed the deal more then ASK did.

LOOK extended the arrangement trough 2009 on terms less then they were receiving under the current arrangement.

I think ASK are getting something at a cost less then developing it itself.

It proves nothing to me one way or the other except to say they are both marginal players with LOOK being more at risk to near term mediocrity.


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