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IAC, has extended its license of LookSmart's AdCenter for Publishers through 2009. Ask.com leverages LookSmart's AdCenter as a component of its Ask Sponsored Listings PPC advertising program. Ask Sponsored Listings (ASL) is an automated open-auction system that allows search marketers to purchase, manage and optimize campaigns on Ask.com and its publisher network.
Why don't they just get married, and stop pretending they can go it alone?
While I'd happily join a discussion on the vulnerability of the markets to new tech PR, I really wasn't referring to current profitability; it was more a comment looking to the future.
Neither company has shown any signs of initiative or innovation for a long time; both have followed the technology caravan, not taken a lead. Both have been strong on promises, weak on delivery.
I am not suggesting for one second that either company is on the verge of bankruptcy, nor making a comment on the advisability of investing or divesting in their stock.
I have no special info, I am not a market man, and my comments should not be taken as implying any course of action is better than any other.
But they are a pair of sad companies, don't you think? :)
LOOK extended the arrangement trough 2009 on terms less then they were receiving under the current arrangement.
I think ASK are getting something at a cost less then developing it itself.
It proves nothing to me one way or the other except to say they are both marginal players with LOOK being more at risk to near term mediocrity.
