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A peek into Teoma?

         

msgraph

2:48 pm on Aug 30, 2001 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I stumbled across this page and then worked from there. It's a profile page of a grad student at Rutgers. Notice the "Have you tried Teoma yet for Web search?" link?

www.cs.rutgers.edu/~davison/

I am researching the application of machine learning techniques to the general task of action prediction and in particular to web caching. I've also been involved in research in analyzing the structure of the web for the purposes of ranking and clustering web pages and identifying web communities.


I have recently been part of a group of researchers at Rutgers studying methods for analyzing web structure analysis. This phrase is chosen as the title of this page only because I cannot think of a better name -- other possibilities include link analysis, but that has other connotations, topic distillation and Kleinberg's graph-based analysis of hypermedia.

Anyway, we have identified three groups doing similar research:

-Kleinberg's original work including the CLEVER project at IBM

-Digital Research's Web Archeology group

-Stanford's Google search engine project

We have been working to understand and compare these methods, and to consider their performance as means of ranking the importance of web pages. Once this survey is complete, we also plan to investigate related questions and likely propose our own variant on these methods.

Too many links to list here but this guy has published a lot of papers. This smells like Teoma to me.

Brett_Tabke

3:10 pm on Aug 30, 2001 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



Ya, there is a bunch more there at Rutgers if you dig (sorry didn't keep urls when I was digging).

The constant attempt at comparisions with Google is a tactical promotion error. Everywhere you see them, you see the "Google" word in the same paragraph. Not only in interviews, but on thier site as well. That's short term gain, but a big long term mistake.

They need to stay as far away from the "google" word as possible. They've already branded them selves as a "wannabe" (even some stories are using the word). That translates long term into "also ran". They need to run from that as fast as possible.

Remember when Britney Spears first appeared? All the press was "she's the next Madona". Notice how quick they got off that? Same reason, and look where she is today.

Remember when Billy Ray Cyrus first appeared? All the press wasy "he's the next elvis".
Notice how quick they DIDN'T get off of that? Look where he is today.

rcjordan

3:21 pm on Aug 30, 2001 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>next Google

Yes, they need to tap some grad students from the marketing department. Or come here and talk to us at least, since we've already raked their logo and domain name over the coals. [webmasterworld.com]

Eric_Jarvis

3:26 pm on Aug 30, 2001 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



as far as marketing goes I usually look to the musos for inspiration...so in the Malcolm McLaren, Alan McGee spirit

if I was dealing with Teoma they would never mention Google except to explain why it's no good...all other search engines would be treated as a generic and clueless irrelevant mass...they would ditch the name and find something sharper...and stop referring to themselves as "a search engine" and start calling themselves "the World's first XXXXX"...where XXXXX is something that implies search engine but isn't :)

they have the product...but it is no good getting the techies and SEOs excited...they can safely irritate us...they need to get the average user excited...and above all they need to seem new and different even to people who find it all new and different

msgraph

3:35 pm on Aug 30, 2001 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>>>The constant attempt at comparisions with Google is a tactical promotion error.

I totally agree.

It would be like Pepsi saying we are developing a new drink that will taste like Coca-cola but with a tad more sugar. Would they ever do that? No, they would say "We are creating a new cola that has a breakthrough flavor."

Travoli

3:38 pm on Aug 30, 2001 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Funny you say that msgraph, remember "New Coke" which was supposed to taste more like Pepsi? Coke fans were so outraged at losing the original formula of Coke, that they had to nix the idea and go back to the way things were. They made that very mistake! Although, some believe that it was one of the best strategic marketing moves in history. Everyone realized just how loyal they were to the original formula of Coke, and sales of the original increased dramatically!

msgraph

3:49 pm on Aug 30, 2001 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



They will also face another problem when referring their product as being similar to Google.

What will happen when Google get's bitten in the *** by their current technologies? I'm starting to see the same sites appear in the same near positions when performing searches. Basing a site's relevancy on hubs and links can kill results after a while. You end up with x amount of sites that are declared total authorities and everything else get's thrown into the back.

If you declare that your product is similar to someone else's and that product fails, then so will yours.

Marcia

4:26 pm on Aug 30, 2001 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I remember posting in the fall when I noticed the spider from rutgers. My Nov. 2000 stats show hseo@cs.rutgers.edu - here are the threads found from a search on that:

[webmasterworld.com...]

[webmasterworld.com...]

[webmasterworld.com...]