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I know that Zingu.com has multiple affiliate programs including XML feeds for its PPC/search results, searchbox distribution, referral programs et al (ie: the gambit of affiliate programs)....but I can't imagine how non-korean readers would figure that out. I see no signs from OVKor or Goo Kor.co.kr for similar affilate programs they had/have in the US. Baidu (China's big PPC) has the "union" page to get its feed, but I wouldn't have known that if it wasn't posted here.
The reason I bring it up is that I know there must be a huge number of US (or english based) sites that receive HUGE amount of residual traffic from Korea and/or Asian countries. Heck, I am in Korea and obviously most of my internet usage is to US sites....and I am NOT an exception. Koreans surf english sites A LOT, as I am sure Chinese surfers and Japanese surfers must as well.
I would think many english sites could really capitalize/monetize their Korean (Asian) traffic with even a few well chosen affiliates in Korea (link partners or Korean PPC search feeds, etc). Certainly the rest of Asia (china and japan!) only make that exponentially more true. I have seen a few korean banners floating around on various US based/completely english sites. So soooomeone is doing it.
1. Are there known affiliate programs in Asia that cater to english partners? (or vice versa) Again, Zingu's affilate program and Baidu's "union" affilate program are the only ones I know of...and there is still the translation issue with them (although I also know you can email them no problem in english). English versions would be nice...but
2. Would it be useful, for example, to get a Zingu Korean PPC search result feed via its affiliate program if I had a site with lots of Korean residual traffic? Or is this done a lot and I just don't know it? (entirely likely) :P Or likewise is getting, for example again, a Baidu feed for residual chinese traffic worth the time? Does google implement feeds of international results to US sites?
Am I making any sense at all? Or am I off my rocker?
um...Is this post to long?!? Heelloo? is thing on?
lol. :)
(heh.sorry for the rant...just got "into it" =P)
killed a thread before it even got going!
that's gotta be somekinda record. :P
(note to self: shorter posts)
I don't know how useful these programs would be in English. If you don't have content in the local language then you probably won't convert, so what's the sense of getting the traffic. Of course the flip side of the coin is that you could target the niche of English speakers in that market and possibly convert that way.
US sites get LOTS of traffic from Asian surfers, who already have browswers that handle both languages. Check your logs---you may be surprized to find you have a ton of IP from Korea or Japan or wherever (a niche...but perhaps a BIG one)...
...then serve the Chinese, for example, related content to them as well. Like I said, I see US sites with Korean banners (in Korean) all the time. I have even seen a few serving Korean text content...I assume their system recognizes the browswer encoding or IP range and serves up the content...or something. Welcome to XML. :P
Serving english content the expats is useful too....but I doubt could hold comparable volumes.
using overture tool compare search for term "new zealand" in english and japanese (kana), 98% of all searches handled by japanese overture are in japanese, only 2% are english. very similar figures for korean, go to europe and o/ture german returns 88% of searches in german, 12% in english.
i have not seen any evidence of any point in optimising for transliteration (taking a word in e.g. japanese and transferring it phonetically into english charcters)
i am biased because we do mulitilingual sites and SEO for (mainly) NZ companies. i really think u need SEO in local language and the content in the language of the viewer if you want to convert to $.
i would hazard a guess that e.g. japanese searching in English are either foreigners in Japan or Japanese who have searched in Japanese first and are now looking for alternative info. but if u wanna get in first u need seo and content in japanese.
Let's not get too far off topic here...we're discussing affiliate programs not plain searches. It's true that people tend to search in their native tongue, but GrendelKhan was inquiring about the value of putting up paid results outside the target market. It's obvious that some people think there is value to be had here or you wouldn't see geo-targeted banners, text ads and the like.
lol. thanks bill..,bit relieved that you got what I asking.
I was beginning to wonder if maybe my question just didn't make sense...which is entire possible given my lack of morning coffee. heh. :P
grrrrr...Make me look like a windbag will ya! why you...! lol. :P
so just take what edwin asked and expand it to all of Asia. ;)
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