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The twist is they are only allowing for FREE apps to start (assume for fast proliferation), but will allow selling virtual items (called "acorns") in the app. (Think apple iphone 3.0 platform's new in-game payments system) and give developers 70/30 split on sales.
I have some screenshots but... er... don't konw how to link em (yet. lol).
Don't know if they'll open up app sales as well down the road... but one advantage they have is that their acorn payment system is light-years ahead (most of the cyworld's entire business model and revenues come from micro-payments for virtual items). So they have that stuff down packed.
unfortunately I only have the link in Korean: article [zdnet.co.kr]
(don't know the ToS. admin?)
SK (owns cyworld and nate) finally had a conference announcing their new open initiatve and launched its developers platform ("DEV.SQUARE") with a general call for openness (though said they will likely take a different road than facebook). They even have a twitter account! LOL (interesting move considering local me2day player)
its all korean though so I've been working on a writeup but converting stuff into useable English soundbytes has been slow going.
SK Communication (SK telecom : korean's largest teleco)
NateON (korea's number one mobile platform and most popular instant Messenger)
Cyworld (Korea's biggest SNS)
Openness initiative + opened developer platform (api, sdk) giving them a chance to make money
first major step by big guns away from the walled-garden.
or should I say...first toe outside?
CAVEAT: still no where near what you' see outside of Korea or in terms of true "openness", so to speak. eg: only one's who would possiblity be able take advantage of this at this point are korean devs. But its a major step in the right direction.