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Baidu Reports Growing Chinese Search Engine Results

   
1:59 am on Oct 23, 2008 (gmt 0)

WebmasterWorld Administrator bill is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month Best Post Of The Month



Baidu just released their financial results for the 3rd quarter (ended Sept. 30 2008) and it looks quite good for the Chinese search giant.

Baidu Reports Growing Chinese Search Engine Results [chinatechnews.com]

Total revenues in the third quarter of 2008 increased to CNY919.1 million, an 85.1 % increase from the corresponding period in 2007. Operating profit increased to CNY368.3 million, representing a 119.1% increase from the corresponding period in 2007, and net income rose to CNY347.9 million, representing a 91.4 % increase from the corresponding period in 2007. The number of active online marketing customers rew to over 194,000, an increase of 7.2% from the previous quarter.

6:12 am on Oct 23, 2008 (gmt 0)

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I had hoped Google would catch up, but once again the result consolidated Baidu's leadership. Despite the slowdown of world economy, Baidu will continue to grow in a rapid speed for the following 2-3 years, i estimate!
Today Baidu is trying to diversify its businesses, i hope the Chinese Search Giant will find its new "goldmine" soon!
7:33 am on Oct 23, 2008 (gmt 0)

5+ Year Member



redstorm said that:
Today Baidu is trying to diversify its businesses, i hope the Chinese Search Giant will find its new "goldmine" soon!

I don't think this is a good news for the Chinese Search Giant. People in china those doing SEO for websites dislike Baidu just because its businesses model.( whereas SEOers have to discuss days and days how to compliance to Baidu and why my effort lead nothing in Baidu.) I have to say, as a Chinese Search Giant Baidu shouldn't take its purpose on money only!
Sometimes when I search on Baidu, I even got a full page of Sponsored Links in the first result page.
"Today Baidu is trying to diversify its businesses", but have it made itself a good enough search engine? On the other side, Google China is catching up! Once Baidu is loved by chinese, however, who can promise it will stand steadily for another two years?
It is becoming to be a portal site, and giving Google so big a market in Chinese Search!

9:31 am on Oct 23, 2008 (gmt 0)

WebmasterWorld Administrator bill is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month Best Post Of The Month



Welcome to WebmasterWorld Bessn. Good to have you here.

There's an article out today that has similar sentiments (I can't find a publicly accessible page yet). Essentially they say that Baidu's paid SERPs will be their downfall. I know that could be a sticking point from an SEO's perspective, but I wonder how well understood it is by the general surfing populace? I doubt many know or care.

9:45 am on Oct 23, 2008 (gmt 0)

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Are they obeying robots.txt yet? At least they still cache deleted Chinese government documents.
10:04 am on Oct 23, 2008 (gmt 0)

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I wonder do anyone do SEO on Baidu? As Baidu has the exposure to a very huge market too.
4:05 pm on Oct 23, 2008 (gmt 0)

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Hi, Bessn, thank you for your doubt on my opnion! Your opnion only represent a small group - Chinese SEOer, i am afraid.
Just as Bill said, general surfing populace who really dominiates the market share is the main factor deciding if a SE will win out or not. Do you know the general surfing populace's opnion on this regard?
Personly, i am not hostile to Guge. When i evaluate a Search engine, i use quite several criterions, based on my daily search experience, study and information i collected. Of coz, i can't guarantee the correctness of my prediction, since the market is changing.
Are they obeying robots.txt yet? At least they still cache deleted Chinese government documents.

Yes, they do obey robots.txt!
7:43 pm on Oct 23, 2008 (gmt 0)



I even got a full page of Sponsored Links in the first result page.

Not unusual at all! If Baidu has 10 PPC listings for a keyword, they will fill the first page in what most people in the West would consider the area where "natural" listings are placed. So, SEO for competitive areas and popular phrases is not worth the effort. It is pay to play. The area to the right of the page are also usually CPM or fixed CPC adverts - so it is possible to have a whole page populated by paid advertising. But they do have an identifier as what are paid listings. But, searchers don't seem to mind, judging from my stats. Traffic and conversions are on the up-and-up!

8:56 pm on Oct 23, 2008 (gmt 0)

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Investors didn't like it much...

NEW YORK (AP) -- U.S.-traded shares of Baidu.com Inc. declined Thursday amid a broader market slump after China's leading search engine posted strong third-quarter results but sparked investor worries about how it will fare in the economic downturn.

The company posted a 91 percent jump in its quarterly earnings, boosted by rapid growth in online marketing revenue. The profit was above Wall Street's expectations, and the company's revenue outlook was also strong.

Associated Press [biz.yahoo.com]

2:24 am on Oct 24, 2008 (gmt 0)

5+ Year Member



Hi friends! Glad to see your comments. I'm just a newbie to SEO.( and I can't speak english with fluency as you, thanks for your help!) But I think Search Engine, especially as a "Giant", should be impartiality at least.

I'm not face agaist Baidu, but I want to state an experience:
Yesterday I want to search for something to study "Cha Hua(Chinese, which means ikebana)", and I search for that on Baidu.com.(What I want to see is something knowledge about ikebana.) What I got then? The whole first result page are ikebana training school who have paid to Baidu. I opened the top one, there's no information about ikebana but their recruit students introduction. The runner-up is similar to the kemp.... Until I found useful articles/pictures/videos on the second result page.

Is it fair? I can not understand the arithmetic for ranking for Baidu. A site with no content could go first with money!

2:30 am on Oct 24, 2008 (gmt 0)

WebmasterWorld Administrator bill is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month Best Post Of The Month



Do you think that this bothers people in general? When Google first started putting ads into the SERPs a lot of people started skipping to the 2nd or 3rd results page because they knew that was where their real SERPs started. How is the public's awareness of this?

If they're aware, and it bothers them, do they change their surfing habits at Baidu, or do they use backup SEs?

2:46 am on Oct 24, 2008 (gmt 0)

5+ Year Member



But Google have improved, right? That's why I like Google. It always care about audience, though it is now a monopoly magnate. Google could be willing to change if people dislike something.

People rely on SEs in their normal life, how could SE to leave people themselves to "start skipping to the 2nd or 3rd results page"?

3:59 am on Oct 24, 2008 (gmt 0)

WebmasterWorld Administrator bill is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month Best Post Of The Month



I hope that Google's relevance has improved. Only a few years ago user feedback was decidedly against Google and in favor of Baidu. The reason was that the SERPs were simply more relevant in Baidu. Personally I ran into the same issues. Finding the Chinese info I was looking for was a lot easier on Baidu.

how could SE to leave people themselves to "start skipping to the 2nd or 3rd results page"?

The web was a little less commonplace and people were more technically inclined back then I guess. The addition of ads did cause a bit of an uproar in the industry press. People were not necessarily in favor of advertisements in the SERPS...although it's now commonplace.
 

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