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Kai-Fu Lee sets out Google China's 2008 roadmap [china.org.cn]
"For Google China, 2008 is going to be the year of popularization," Kai-Fu Lee, president of Google Greater China, told China Business News last week.
Li recalled that Google China was created in 2005, began recruitment in 2006, and spent 2007 on product localization. Google renews its strategy every twelve months and the roadmap for 2008 will concentrate on the popularization of its products.
With regard to Google China's recent development and the battle with Baidu, Mr. Lee said that Google had concentrated on improving search engine quality last year. Surveys indicate that Google's Chinese search engine is the best on the market, but users cannot always see the difference.
If Google claims its search is now better than Baidu's then that would be quite a change. My personal tests with Chinese users a few years ago showed quite a gap with Google on the losing end.
One point that only gets a short mention is Google's desire to open up the non-Chinese internet to the Chinese speaking masses. They're going to do this with machine translation. My experiences with machine translation over the years with Japanese and Chinese has left a bad image. There have been improvements over the years, but it's still a painful experience to use.
With regard to Google China's recent development and the battle with Baidu, Mr. Lee said that Google had concentrated on improving search engine quality last year.