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There are several recent political issues with the Japanese Prime Minister visiting Yasukuni Shrine that have caused tensions among other nationalistic issues that have raised issues between the countries. Opinion polls seem to be split 50/50 in many cases. Whenever you get nationalistic issues you get heated debate and some tempers flaring.
However, when it comes to Chinese products there are certainly quite a few consumed here. Many Japanese companies are heading over to China, so I don't see the problem with Chinese companies coming here.
There will always be people who don't care for another country/race/people/ethnicity anywhere you go. I don't think I see an insurmountable barrier to Chinese companies working in Japan, but there are certain stigma that will have to be faced.
If compete with a U.S. background SE, which one will the Japanese prefer?
hmm, a totally localized, native chinese look and feel, including branding and interface, as well as the logic that underlies that? or keep the japanese look and feel and try to "sell" that into the chinese market. which do you think would succeed?
regarding "nationality" of the product/service, i am not sure that online it is of such concern. if people are buying product/paying for a service, then yes the "nationality" would be an issue, but if they are using a free search service then maybe it wont be such an issue.,
In general, people are less concerned with the origin of a product if it works well and has a familiar or natural feel.
The biggest problem of moving into a foreign market is doing something that may cause offence or be wrongly interpreted.
A major area for minsinterpratation includes use of colours. Many cultures use particular colours connected to particular concepts and fail to realise that they are culturally specific. A good example is that White is often used for weddings in England, whereas, I understand that Red is more appropriate in China, as white is associated with funerals (Black being the UK equivalent).