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User Metrics- Safari vs. Other Browsers

User metrics from Safari users are lower than other major browsers.

   
3:47 pm on Jan 9, 2012 (gmt 0)



Users visiting my site via Safari have a higher bounce rate, lower time on site, and fewer pages per visit compared to all the other major browsers. There does not appear to be any issues with how the site is displayed or with page load in Safari. Safari makes up a significant percentage of our users, at about 30%.

Do any of you see a similar trend on your site?

Any ideas what might be the reason for this?
4:00 pm on Jan 9, 2012 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Yeh mostly mobile users. People search for stuff while on the move or to answer a specific query so find what they want and leave.
5:30 pm on Jan 9, 2012 (gmt 0)

WebmasterWorld Senior Member lucy24 is a WebmasterWorld Top Contributor of All Time Top Contributors Of The Month



Oh, good point. Mobile browsers are disproportionately Safari, so you need to filter those out. (It's not hard. A lot of them yield to a simple search for case-specific iP ;))

And then you may find that it's the mobile-ness rather than the safari-ness that's the real variable.

otoh, I am surprised at the number of people who use iPhones for sites that you wouldn't think were physically possible to view at that size.
5:40 pm on Jan 9, 2012 (gmt 0)



Yeah, you guys are exactly right. After segmenting traffic down another level, it's the mobile traffic that's bringing numbers down. Desktop Safari users fall right in line with site averages. Thanks for the input.
12:31 am on Apr 28, 2012 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Would this happen to be v. 7534.48.3 of Safari?

Oddly enough - or maybe it makes sense, I get low conversion rates on this version of Safari, but better ones on iPad.

Is there a trick to designing to 7534.48.3 - or will it just go away?
 

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