Ad Campaign Tracking

Searching for ad campaign trackers

[filograsso]

Can you recommend a software or a web based service log/visitor analysis program that has good ad campaign tracking features ? Visitor paths, activity, etc. for every single ad
(a tracked page) would be useful. Third party hosted solutions like webtrends live are ok too. Thanks

[skibum]

We use DART (doubleclick) slow, expensive, cumbersome. Atlas is another one that seems better. Some of the PPC campaign management companies do ad tracking I think.

[seth_wilde]

We bought affiliate tracking software to use for ad tracking. I love it, I can tell you exactly how many dollars in sales we generate for each dollar spent on advertising. Works great for optimizing ROI on PPC campaigns.