How much log data to reveal to advertising clients?

logs, clients, advert, reveal

[jakobn]

Hi

We have recently accepted some paid banner advertising on our site. It was a pretty straghtforward flat-fee per month arrangement. At the end of the month they obviously want to see the WebTrends data on their click-throughs etc.

Since this is our first paid advertsing - I'm not sure how much of the WebTrends report to reveal. Will the advertising summary suffice, or will they want a lot more. What is 'the norm'.

Advice much appreciated

JN

[Mike_Mackin]

Try [centralad.com...]

All advertisers can view their stats in real time.