Industry numbers for visitor frequency

visits per visitor

[ritualcoffee]

does anyone have any information to benchmark?

[skibum]

ritualcoffee - That is going to vary widely by the type of site. A person may go to Amazon to look around monthly, weekly, or daily for years. The same could be true for news/media sites.

Prescription drugs sites may get people to return a few times until they find whatever it is they are looking for, likewise with buying a home or car, or researching a car purchase.

In aggregate our clients across a wide variety of industries show the % of repeat visitors anywhere from 10-60% in a given month.