Convince me to Keep Using Google Analytics

[Edge]

Been using Google analytics almost right after Google bought out Urchin. All I care about is macro data such as page views, visits, unique visits and the sort. The granular data Google gives is mostly meaningless (difficult to use as well) and I can get what I need from my resident Awstats analytics.

For clarity I have almost a million monthly visits and a relatively large and well established website. My revenue and traffic model does not rely on a narrow set of page views or subjects.

So, why should I carry the Google Analytics load?

[Mark_A]

Up to you Edge, if you don't need them they are just extra weight. IMO

[lucy24]

The only concrete reason I’ve ever come across is that if you’re selling the site, a buyer might insist on third-party (i.e. GA) data. But, heck, you could always reinstall GA a few months before putting the site on the market.