Forum Moderators: DixonJones

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Could this Google change make Log files useless?

         

tangor

11:48 am on Nov 11, 2023 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Google's plan to prevent marketers from tracking Chrome users across different websites by anonymizing IP addresses is being challenged by, surprise surprise, a marketing advocacy group.

The Movement for an Open Web (MOW), an organization that has lobbied against Google's Privacy Sandbox initiative by claiming it's harmful to rival internet advertising businesses, has filed a complaint with the UK's Competition and Markets Authority (CMA) over Google's IP Protection proposal.

IP Protection, previously referred to as "ip-blindness" or "Gnatcatcher," is a proxy system similar to Apple's Privacy Relay. It's designed to run Chrome browser connections through two proxies, one operated by Google and one operated by a third-party (eg, Cloudflare), so that the true public IP address of the user is obscured, hopefully thwarting attempts to track them around the web using that address.


[theregister.com...]

DixonJones

7:11 pm on Jan 17, 2024 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



Well... I cannot imagine that industry complaint will fly!
This initiative by Google was most likley precipitated way back when GDPR made it illegal to.. wait for it... collect IP addresses, as they were deemed personally identifiable information.
So, by masking IP addresses, Google is trying to stay within the spirit of provacy laws... or at least, n=mounting a defensible position when it comes to court cases in the other direction.