So, what tools should be more accurate to track traffic?

[kamarus]

Well, basically I am using three methods now to track the traffic.
The first one is a traffic report directly provided by my website's cloud server provider, they have complete server access log I think.
The second one I use is one offline analytic software to analyze the downloaded daily server access log, and will gather them together monthly, however I found the data is 30% less than the first method?...
The third one is GA, well... I have to say GA now seems to be less effective since the data is not similar with the first two methods at all- and even the paid traffic created via Google ads is also not accurate to compare with the data directly shown in the Google Ads platform...
And I have also tried Semrush and Ahrefs... Well, I have to say the data seems to be weird now for my website...
So, I doubt is the static report from the could server provider enough? Or any more suggestions on other tools.?
Thanks in advance.

[not2easy]

Your access logs should be available through your hosting account. The access logs are a server record of every visit, every request and page responses so I find them more useful than automated tracking. Users can opt out of GA tracking which may be why you see different GA results.

You can set up your own tracking (free) using Matomo (formerly known as Piwik) but it can depend on your hosting setup. You can read about how others deal with tracking and anaylitics here: [webmasterworld.com...]

You can set up a log to track visitors' request headers which can help to define bot traffic. Usually at least 40% of traffic is not human, most find it to be over 50% according to discussions on these forums.

[Sgt_Kickaxe]

There are many tools available for tracking website traffic, and the most appropriate one will depend on your specific needs and goals. Some popular options include Google Analytics, which provides detailed data on website traffic and user behavior, and similar tools such as Kissmetrics, Mixpanel, and Adobe Analytics. These tools can provide detailed information on the sources of traffic to your website, as well as information on user engagement and conversions. Additionally, tools such as Crazy Egg and Hotjar can provide heat maps and other visualizations to help you understand how users are interacting with your website. In general, it's a good idea to use a combination of different tools to get a comprehensive view of your website traffic.

Google Voice

Anything else is considered misinformation for your question, apparently. 2023 is looking.... fun.